In this day and age, sustainability has become an increasingly important topic in the public sphere. And despite ‘conscious consumers’ still being classified as a niche market, as individuals, we are being told to do our part to look after the environment on a more regular basis. The great thing is environmental awareness remains to be a practice where we can all contribute just by completing little tasks. Many helpful principles are already commonplace, such as recycling and using the car less often. However, when looking at your business and seeing all the eco-friendly alternatives, you may find yourself having to fork out a bit more, so for SMEs whose marketing approach isn’t solely focused on being green – is it really a worthwhile investment?
Going Green, Saving Money
If we are thinking morals and ethics then yes, finding a sustainable approach or green point of difference for your business is a worthwhile investment.
On the other hand, there is still a debate as to what terms like ‘sustainability’ and ‘free trade’ entails for businesses seeing as there isn’t a defined approach. Sustainability in this context simply means allowing the environment to endure as long as possible. Environmental protection is just one of many contributing factors to this effort, but many people consider it synonymous to sustainability. Since the benefits of sustainable practice are rather long term and not immediately feasible many disregard sustainable behavior and actions. But just like your daily habits, doing your part will certainly do good as well as making your conscience feel a bit better as well.
However business owners know that a good conscience won’t necessarily bring in money at the end of the day. In saying that plenty of workplaces around the UK are incorporating sustainable practices as it helps to reduce costs, (less consumption = less cost. It makes sense).
Generally, sustainability is not just a means to appeal to an increasingly sensible consumer base, but also a veritable concept to make a business more efficient. Another beneficial attribute for companies. Going green when thinking about energy consumption is one of these common practices. For environmental enthusiasts it may mean finding self-sufficient energy alternatives like going solar (more information here) or creating your own wind energy. But at the end of the day it is all about how much your business is willing to invest as sourcing out eco-alternatives comes at a higher price.
Whether you take into accounts individuals or businesses, in general society is thinking greener. For SMEs allowing promoting their sustainable attributes, they are tapping into a new consumer base which is slowly growing.
Consumers look favorably upon any corporate effort to help the environment and are consequently more likely to stop and listen as there they know there is a moral and ethical aspect to your business. As sustainability becomes increasingly mainstream it is time for companies to recognise this trend and to adapt accordingly. The first ones to do so will have considerable initial advantages.
This helpful business advice was provided by Trina Solar.