Email Marketing still has a lot of value, especially for small businesses that need to keep in regular contact with their clients.
However, email marketing is an ineffective tool if it isn’t used correctly. Bad email campaigns will simply be ignored or may even result in actively annoying your audience.
Obviously you want to avoid doing anything that might jepardize your relationship with customers. That’s why the infographic below is useful for any small or micro business that wants to run their very first email marketing campaign or to make improvements to their current one.
It even has statistics for the average SME email marketing campaign in the UK – how does your business measure up?
