Your online reputation is serious business. Unhappy customers can really damage a brand or perhaps spread false information that makes it difficult for your company to shake the perception that something is wrong with what you are doing.
There isn’t a simple way or quick fix to create a good reputation for your business and brand. Your company can only do its very best to provide products or services that people love and want to talk about online, rather than giving them things to gripe and moan about.
I believe reputation is absolutely crucial for small and micro businesses (perhaps even more so than for bigger firms that can sometimes get away with bad public relations!) and that’s why I was delighted to be asked to share my thoughts on the topic with the folks at Reputation.com. Follow the link below to read my recent interview.