July 2013
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Month July 2013

Infographic: USA Bankruptcy

Infographic: USA Bankruptcy

It isn’t something that the majority of micro biz owners ever want to consider, but bankruptcy is a very possible unwanted outcome for many small or micro businesses. The worry for many small businesses is that they won’t have enough money to purchase the supplies they require to run their day-to-day business affairs and therefore…

The importance of learning new skills to diversify your freelance career

The importance of learning new skills to diversify your freelance career

An experience with a client of mine highlighted to me the challenge that we as Freelancers, or indeed any micro-biz service provider, can have in keeping abreast with new skills. “I don’t suppose you know anything about pay per click campaigns, do you?” She asked, “Would be great if you could handle this for us.”…

Infographic: Google

Infographic: Google

Do you ever wonder how Google makes its money? Well, this infographic has every little detail of the various ways that the search giant generates revenue. Unsurprisingly, it all comes from advertisements, but the numerous ways that they have added services or product acquisitions to their product range in order to serve us with even…

A Guide to Choosing the Ideal Office Chair

A Guide to Choosing the Ideal Office Chair

As an employee you will spend a large percentage of your day seated and if your chair of choice isn’t carefully selected then this can have a major impact on your working life. Think of it like this – the average office based employee works for 8 hours a day, 5 days a week resulting…

Infographic: Social Media Influence

Infographic: Social Media Influence

If your small business does not see the value of social media, it is probably losing out in some way. The majority of internet users are now on social media in some capacity or other – including an amazing 85% that use Facebook! Social media is an awesome way to obtain leads and connect with…

Is Microsoft’s Business Failing?

Is Microsoft’s Business Failing?

In my latest column for NASDAQ, I look at the business model of Microsoft and wonder how much longer this particular business model is actually sustainable for. Although you shouldn’t expect to see Microsoft going under any time soon, it is clear to most people now that they need to make huge changes before the…

Do your research before negotiating

Do your research before negotiating

The truth of the following story may well be in doubt, but the lesson is clear. In 1995 it is alleged that this conversation took place, just off the coast of Newfoundland, between a large US naval ship and a Canadian maritime officer. What the tale teaches us is the fact that it’s very easy…

Building a Reputation

Building a Reputation

Your online reputation is serious business. Unhappy customers can really damage a brand or perhaps spread false information that makes it difficult for your company to shake the perception that something is wrong with what you are doing. There isn’t a simple way or quick fix to create a good reputation for your business and…

Feisty Enterprise Tip #11: Bootstrap Don’t Borrow

I know this may go against everything my readers will have seen before about starting a business. But I am Soculitherz and these other writers are not. Sure, there will be exceptions. If you come up with a brilliant new invention that you’re going to manufacture there may be no alternative but to borrow to…

Setting Up Vendor Relationships – How to Save Time and Money

Setting Up Vendor Relationships – How to Save Time and Money

As a small business owner working in the automotive or construction field, you strive to provide your customers with the products they need, at the right prices, while still earning a profit that keeps you in the black. Sometimes, however, it can be quite a chore to find the products you want for your store…

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