Your business might have already taken tentative steps into the world of eCommerce by operating your own online storefront or offering things for sale directly through your website, but if you want to be successful it is important for you to understand the things that your customers want from their online shopping experience.
The issue that is perhaps most important to anyone who purchases from you online is concerning shipping. They will want to be reassured that you use a reliable method of postage and that you package your products well enough so that they are not damaged in transit.
Free shipping is often the deciding factor in many impulse buying decisions. If you can work out a way to provide free shipping that makes financial sense, this is something that could really be the deciding factor for any website visitors who are on the fence about purchasing from you.
Take a look at the infographic below for more advice on the things that consumers expect from an online storefront.