“I believe that if you’re going to take someone on, you might as take on the biggest brand in the world.”
This weeks quote is by Richard Branson, the legendary British entrepreneur and CEO of Virgin. His attitude is the direct opposite of many micro business owners who feel they lack the money or ambition to compete with big business.
Right from the very start, he was determined to take on the big boys and this is an attitude that more entrepreneurs should have. Don’t be afraid to think big as a small business owner, even if you lack even a fraction of the budget of most larger businesses.