Small Business Saturday originated as an American holiday that comes between the Black Friday / Cyber Monday period after Thanksgiving. The idea has caught on here in the UK too and we now have our very own Small Business Saturday UK event, this year taking place one week later than the US on December 7th. Here are our Top 5 Tips for making the most of Small Business Saturday:
1. Make sure that you focus on one product or a group of products that will be your main weapon in the battle for drawing people into your store. Work out a unique offering based on those products and then base all your marketing and promotional activities on ensuring that people pay attention to it.
2. You could take advantage of the time before Small Business Saturday too. Why not have different smaller offers for each day in the run-up to the event? This will allow you to drum up attention for the event and also perhaps draw in some of the people shopping for the holidays and get them to spend money on impulse.
3. Social media is a great way to promote your business over this period. There are special Facebook pages and groups set up for Small Business Saturday and there are probably even some that are specific to your local area. The #SmallBizSaturday Twitter hashtag (or #SmallBizSatUK in the UK) is almost certainly going to be trending on the day too so you should get involved with that also.
4. Try to make the event into a big occasion. If possible, extend your opening hours. Many of the large chains will be opening extremely early and then staying open later than usual. Shopping at unusual times feels unique and special – although it has lost some of its charm with the rise of 24/7 supermarkets – so people will make the effort to come out and get involved.
5. Finally, don’t neglect your online shopping audience. You could provide a promotion for them on Small Business Saturday too – why not offer completely free shipping for 24 hours?