Like most of us, you probably use Facebook on a daily basis with the understanding that the service you receive is funded by advertising. But unless your business decides to advertise with Facebook and peeks “behind the curtain”, you might be unaware about how much your Facebook experience is actually determined by advertising.
Any companies or products that you ‘Like’ on Facebook will probably have had to pay money just to appear in your News Feed, such is the competitive nature of the platform these days.
This was not the original advertising model of Facebook when it launched, but it would not be inaccurate to suggest that they’ve managed to change the face of online advertising since then.
Today’s featured infographic explains the history of Facebook advertising and how your business can take advantage of it.