Could you imagine how your company – or any other company, for that matter –would run in today’s world without email? Just trying to imagine such a world would give most people migraines. Email systems are critical to the operation of just about everything today, particularly businesses. An efficient, robust email system is the lifeblood of your company. Without one, your company wouldn’t exist in this day and age.
But have you ever had your email system crash on you? If so, you know just how chaotic and debilitating this kind of disruption can be. With most companies, it’s the same fear of disruption that prevents them from upgrading to a more reliable service. Ultimately, the pros outweigh the cons when it comes to doing this.
Deliverability is key
Back in the day, Postini was the go-to for any company to run an off-site email service. Now that Google has offloaded the service to Google Apps, thousands of companies around the world are seeking a Postini replacement.
What responsibilities must this replacement be prepared to take on? A solid email service provider needs to maintain anti-spam and anti-malware protection, as well as provide strong archiving solutions. Additionally, a good email service provider will also achieve mass mailings without getting hitched in ISP spam filters, a common problem with most business emails.
Professionalism and trust
An email service provider is absolutely essential if you wish to maintain professionalism in the face of your partners, clients and customers. Could you imagine sending a business proposal to a prospective client via a free email account? It’s far too unprofessional and would most likely result in failure.
A dedicated business email account will always be trusted more than a free mail account. Linking it with your company’s business domain name is essential: if someone wants to know more about your company and the service you provide, they need to be able to easily recognise the website address.
Many erroneously assume that investing in an off-site email service provider is far too costly. This couldn’t be further from the truth. Employing the services of a cloud-based email service will actually save you money in the long run.
Firstly, the older, in-house email systems are costly to run and take up a lot of physical space. Your IT department is constantly at odds with it, when they could be focusing on more productive areas. An off-site email service will ensure that all your employees are at peak productivity, allowing them to access work documents from wherever they are, whenever they need to.
A reliable email service i.e. one that doesn’t crash every few months and cause a communication blackout at work, is absolutely essential if you expect to run a successful company. Investing in one should be a priority, if it isn’t already.
This helpful sponsored post was provided by Mimecast.