Most businesses have some type of contact form on their website as an alternative to posting their email address publicly. This form will have been designed to collate all the information that is required to deal with a customer query or follow up on a potential lead.
But how much did you think about the design of the contact form and did you realise that the type of form you use could have an impact on how successful it is? For example, Expedia removed just one redundant box from their contact form and managed to generate an astonishing additional $12 million in profit.
Of course, it is highly unlikely that changing your contact form will earn your business $12 million but it could have a positive effect on your lead generation. Take a look at today’s infographic to see how the smallest and most subtle differences can have the biggest impact on sales and conversion.