If you are promoting your small business online today then you need to be aware that the written word simply isn’t enough. These days it is all about video.
Video has become a huge part of the lives of almost every internet user, with 85% of us now using the web to stream video on a regular basis. The average user now watches 206 videos every month. That’s a whole lot of video!
If a product is mentioned in a video, statistics show that the watcher is more likely to want to check out that product. Most video marketing is done via YouTube, mainly because it is still the website that generates the most traffic.
Because of Google’s ties to YouTube, they often prioritise video when it comes to search results. As most people never go beyond the first page when searching for a company, having video on the first page can be really important.
Today’s infographic has a lot of interesting stats about online video and is well worth reading if you are still not convinced that you should be using it.