“Growth is like creativity, it doesn’t go along very neat, precise plans. You get clogged highways before you figure out a way to open up capacity. You get pollution before you figure out a way to fight it.” – Steve Forbes, US publishing executive
We all aim to grow our businesses, but sometimes we can be surprised by the way in which way our in actually does grow. Just like the way in which the future is difficult to predict, you usually cannot see how things will turn out for your business either.
In fact it is extremely common for a business to embark along one pathway before discovering that it isn’t going to work and diverging to another. Has this happened to your business too?