Social media networks are awesome for small businesses, but if you are not using the right tools to evaluate what you are doing on them then you may not be getting the most from the experience.
Are you aware of how much engagement each of your posts receives? The in-built functions of Facebook and Twitter are good for getting a quick overview of how many people are liking your posts or retweeting, but if you want to delve deeper there are a whole host of analytics tools at your disposal.
The social media analytics market is growing with the popularity of social media and it is now possible to find data on all manner of metrics about your userbase.
Today’s infographic highlights some of the ones that you might find to be useful.
Which analytics tools do you use in your small business and why? Let us know in the comments section.
The World of Social Media Monitoring and Analytics
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