“Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.” – Faith Popcorn, US trend expert
This is something that is overlooked by many businesses. In their quest to become the most affordable provider on the the market, they forget that it is more important to actually provide their customers with something that offers great value.
For a long time now, I’ve personally applied this philosophy to my company WinWeb in order to provide small and micro businesses with complete solutions for their requirements at the best possible value, rather than just giving them one piece of the puzzle.