“Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted.” – Sun Tzu, Chinese military theorist.
The Art of War is still a highly respected piece of writing in the world of politics, sport and business despite being 2500 years old. Although it is literally about war, it can also be interpreted in a much less literal fashion and applied to many different vocations. That adaptability is what makes it so enduring.
This particular quote can easily be applied to launching a new product. If your business is first to market it will have a distinct advantage over your competitors.