Big Data is changing the way that many businesses do things. Marketing departments, in particular, now have a huge amount of information to work with in terms of computerised data.
They are able to make unique insights about their customers that only become apparent now as a result of having such a vast quantity of info available. Consider for a second that 90% of the data existing in the world today was created in the last two years and you might get a better idea of how things are changing fast.
But in order to generate this Big Data it requires equally big data centres to house it and make it instantly accessible via the web. People are naturally concerned about the amount of energy it takes to power these data centres and indeed it does take a lot.
In today’s infographic you can see what the big companies are doing to try and manage this energy use in the best possible fashion.