How often do you think about the branding of your small business?
You might not consider it very regularly, but everything you do under the banner of your business adds up to create your own personal brand. With every brand comes a unique culture – a unique way of doing things that are specific to that business or industry.
Certain brands like Google are synonymous with their corporate culture. Whenever most people think of Google, their “Dont be evil” mantra immediately springs to mind or with Apple their “Think different” slogan is ever present in everything they do.
These brands have fostered cultures that encourage innovation and as such they are generally held in high regard by the buying public as being good, trustworthy companies that look after their employees.
How will you make the culture within your business into part of your brand? Check out today’s infographic below for some ideas.