Co-Operation – Quote of the Week

Co-Operation – Quote of the Week

Coopetition: Cooperation between competitors… especially common in the computer industry, where consumers want to know in advance that a broad range of companies will support a given technology… companies will compete on actual products even as they cooperate on technical standards, sacrificing a degree of independence to increase the odds of success for the technology as a whole.” – John Browning, US writer.

From our experience of partnering my company WinWeb with other businesses, this is a philosophy that pays off extremely well in the tech industry in particular.

If we do well and expand our horizons our partners benefit and if our partners increase their control over their market then we benefit from increased opportunities to sell our products. Any sacrifice that either us or our partner has to make in terms of independence is overshadowed by the benefits.

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