“You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it.” – Harold S. Geneen, US telecommunications entrepreneur.
It might seem a bit counter-intuitive to have to work backwards to be able to achieve your goals, but in business this is actually one of the ways that you can be sure that you are on the right path.
If you are sure of the direction that you want your business to take then it makes sense that you would work out a route to get there and effectively work “back to front”.
Have you ever had a business goal and worked backwards to achieve it?