Small business owners only have a limited amount of time to do everything in their business. That’s why marketing automation has greatly increased in popularity as newer technology makes it possible.
Marketing automation is something that has come to prominence as CRM systems have become more affordable. Now every business is able to afford their very own CRM system without a giant bill.
This gives you access to a wealth of information that was once only the preserve of large multinationals with very expensive customised software, as well as automatically tracking engagement on everything your business does to promote itself online – leading to better click-thru and conversion rates.
Do you use CRM software for marketing automation? Let us know in the comments section.
Make marketing automation tools and talent work for you. [Infographic] by the team at Adeccousa