“To run this business… you need… optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun and that secret ingredient – euphoria.” – Anita Roddick
Anita was talking about her very unique business The Body Shop, but in reality these are qualities that any entrepreneur will need to run their own business successfully.
Optimism: Because not every day will be great.
Humanism: Because your staff will have problems outside of work too.
Enthusiasm: Because you can never have a bad day.
Intuition: Because you need to be able to see where the market is headed.
Curiosity: Because you want to learn new things.
Love: Because you need to be passionate about what you do.
Humour: Because a smile will brighten the day for your staff and customers.
Magic: Because successful businesses have something that cannot be defined.
Fun: Because business should never be boring.
Euphoria: Because the feeling you get from running your own business is totally unique.