So let's do the next best thing, have a look at what big business does.Anna Farmary, on her The Engaging Brand Blog as an article "Focus on Customer Experience Delivers Profit" - being nice to customers and focus on their needs, to you and me. While she laments Amazon for failings, the facts of a study remain:Peer Insight did a 3 year study of 40 Fortune 500 companies - the results show that companies that focused upon customer experience design outperformed the S&P 500 by a 10-1 margin from 2,000 to 2,005.I guess, we do not need a brain surgeon to tell us that a similar trend would be seen for small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer- or Personal business, like professional, contractors, freelancer, self-employed, sole-trader and virtual assistants, so be nice to your clients and service them well, go the extra mile and be rewarded with a loyal client and more revenue down the road.Being focused on your clients pays, 10:1 margin, think about that.
Small Business Wisdom – Focus Groups
Scott Adams, the creator of the Dilbert cartoons had this to say about Focus Groups:Focus Groups are people who are selected on the basis of their inexplicable free time and their common love for free sandwiches.Listening to some of the stuff these groups come out with, he has a point!
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