Author Lorraine Allman

There are 3 of us in this relationship: Mum, Business Woman, and Me

There’s no doubt that being a Mum and running your own business has its challenges. I’ve been talking to a number of women recently who are doing just that (myself included) and one of the issues we struggle with most is finding a balance between family and business without losing the fact that we ourselves…

Building a Brand – spell it out

I wanted to share a quick way to help you remember some of the essential elements of building your business brand through the acronym – yes, you’ve guessed it – BRAND. I know there are many other elements to building a brand and plenty of ways to do this on a budget too (that’s for…

Top tips for writing press releases

I recently volunteered to draft a press release to promote an e-petition on behalf of micro-enterprises in the UK. I’m not a Marketing/PR expert though I have written a fair few press releases in my time, but faced with a blank screen I had a minor panic about whether I could do the initiative justice…

The true cost of trade-marking

There’s been some interesting publicity of late about large corporations fiercely protecting their registered trade marks. Simon Cowell is currently embroiled in a potential trade mark infringement with voluntary organisation Rhythmix and that well known company Apple are threatening a small family run coffee shop in Bonn with infringement of their Apple logo All this…

Should I stay or should I go?

Conferences, networking events, too-good-to-miss social media training opportunities… Let’s face it, there are plenty of activities to distract us from everyday business life that promise to promote and improve our businesses, to make connections and hopefully secure sales along the way. If like me you live in a rural area then many of the really…

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