Word of Mouth – in my opinion not only the best way to gain new customers, but also the most cost-effective way, is always something to talk about, because happy customers are your word of mouth referral agents, totally free of charge.
John Jantsch in his new book “The Referral Engine – Teaching your business to market itself” , talks about exactly that. Somewhere in the archive of my blog, you will find the book review of his first business book bestseller, “Duct Tape Marketing“!
I started reading his book this morning – big mistake – I did not put it down all day. With this book, John has established himself as the undisputed master of business referral writing, best of all there is a system to referral marketing. John takes you on a tour from the psychology of human referral behavior, in order to gain social credit in your social group, to the implementation of these findings into a easy to follow marketing model for your business, not only to your benefit but that of your customers too.
This has to be one of the best books I have ever read on referral marketing and can fully recommend – or better refer – it to anyone with passion for business.
Leave your writing (comments) on our wall.
Last week I reviewed 
We live in the age of “Celebpreneurs” and I’m often not overly excited about the way in which these entrepreneurs portray business, especially SMEs. But the good people at Wiley sent me this review copy of “The Samrta Way To Do Business” and after having read it I have had to revise my opinion somewhat.
Leonora Soculitherz has written books before, but this one is, in my opinion, the best she has ever written for anyone who wants to take control of their own destiny by going it alone. At the same time this is the funniest hard-hitting business book, that is absolutely full of business truth, I have ever read – some have called this book “whacky” and I can agree with that to some extent. Why else would I now deny to sitting her in winter at my home desk with my fleece on – heck, I even would deny owning a fleece.
Book Review: Duct Tape Marketing by John Jantsch
You know when you read something and you think “ I knew that!” or “Why didn’t I think of that before?” – but you never consciously thought about it, that is when you know you are reading something relevant and informative, to you and your life, business or otherwise.
John’s book is full of those moments, when he talks about ” A Solution to THE Small Business Problem“, marketing. His book fills any bootstrappers heart with joy as he takes you step-by-step to developing your own marketing plan. Along the way you will find many suggestions, like “Why the post office is a great resource” and many more.
Any if you’re thinking about marketing, you should consider this book. As John said:
I loved reading it and can recommend it to you. Duct Tape Marketing is available via John’s blog and Amazon in the US or UK. ST.
Leave your writing (comments) on our wall.
Comments · Email this · Subscribe RSS · Share on Facebook · Tweet · Permalink