Over the festive break I spent quite a lot of time ‘unplugged’ from the digital world thinking about how we can help ourselves stand out in front of our customers and, at the same time, help ourselves build better relations with past and present customers.

Here’s a few ideas that I would encourage you to think about doing more of:

1. Automation, particularly marketing automation, is becoming really popular and there is a lot of talk about how we can automate this and that, specifically, when referring to online transactions, communication, customer service etc. Whilst I understand the rationale and efficiency of these type of efforts, I often stop and think about what this would mean to me if I were the customer on the receiving end of automation and how would it make me feel. Obviously, it will depend on the type of business you are in and the volume and size of transactions you have but do take the opportunity to stop and ask yourself what is the cost to your customer relations of trying to automate as much as you can. Try to resist the temptation to dehumanise everything. Put the time and effort in and do it yourself. In doing so, you will automatically personalise it and it will make you stand out.
2. If you want to make people feel good about your business, make it less about the business and more about them. Here’s a simple idea: Pick up the phone/meet more customers even just to say ‘Hi’. You never know what will happen.
3. We live in a digital age but don’t you get the feeling that you get a little overloaded from time to time with all the emails and web-based stuff that you see? How about winding back the clock a few years and try to do less by email and more by letter or postcard. We all love getting postcards and letters, right? Excited, I came across a great web-based service and set of applications for Android, iPhones and iPads called Touchnote that can help with that. What they do is allow you to upload pictures and images, write a personal message and they will post a postcard to a single or number of participants. Obviously, you have to pay for this service but what a great way to stay in touch with some of your customers and make you stand out at the same time.

What do you think? What would you add that has helped you stand out and build better relations with your customers?

I read an interesting and slightly amusing article the other day written by Jason Hesse concerning where entrepreneurs get their ‘big ideas’ from. A survey showed nearly half of British entrepreneurs come up with their business idea in bed, so I have a feeling over Christmas many new business ideas will be born for those fortunate enough to have a lie in or two.

Now I don’t want to be accused of “Bah, Humbug!” so I’m not going to start listing all the things required to accompany these ‘big ideas’ and spoil your ‘Eureka!’ moment. Instead, my advice is to go and talk to those people already in business. They will tell you the reality about what’s required not only to get your business idea off the ground but to survive and thrive.

If you’re one of those businesses up and running, then you’ll know how important it is to take time to work ‘on’ your business, reflecting on what’s going well and areas of the business (and yourself) you need to prioritise to make 2012 a better year.

Here are some areas to focus and reflect on:

Business Plans – What were your plans for 2011 – did you achieve/exceed them? What made a difference? What are your plans for 2012 – will you achieve them on your own or would some collaboration/partners/employees help?

Market trends – What’s happening in your target market? Future trends? Are your target groups changing? Where will they be spending their time/money in 2012?

Competitors – What are they doing? How are they doing it? New competitors on the horizon?

Accounting systems – Are they working for you, could they be improved? Are they effective in helping you manage/predict cash flow?

Mentoring/Coaching – how are you developing yourself as well as your business? Are there skills you’re going to need for future plans? Who do you talk business with?

I’m sure there are other areas specific to your business, but this is a start. Talking of start, everything detailed above is also relevant to those of you dreaming up those big ideas in bed this month too (so I guess I did manage to sneak a list in!). There is plenty to be thinking about.

Whether you’re spending Christmas in bed dreaming up your new business, or sat at the computer on Boxing Day trying to work out the online self-assessment system, have a wonderful time and don’t forget when your mirror asks the question “Who is the greatest of them all?” you know the answer!

It became big in income but never had more than six employees. It was a sales agency in the wooden box and pallets industry. Many years later, when I started my own business, I realised that nearly everything useful that I’d learned about enterprise had come from my Dad as my business mentor.

He was an unlikely ace business mentor. My Dad left school at 14, picked everything up as he’d gone along, and was a complete eccentric, a showman and a storyteller who instinctively turned anything formal into a party. At football, Hull City, he had a seat just behind the Directors’ box so that he could hurl abuse and one-liners at them from start to finish. I wouldn’t sit with him.

Corporate Crackers

The point is that what I’d learned in Senior Management, even Managing Director, at two major American multinationals didn’t help me much in my own business. This was despite having received the very best business training and completed two Post Graduate Diplomas in HR Management and Business Administration. All this was next to useless in my own micro business as against the valuable help I gained from my mentors.

My business partner of twenty five years, Clare, felt the same thing. She hadn’t realised it at the time but her corporate jobs and training hadn’t prepared her for running her own business but what she’d learned from her Dad, who had his own property business, was invaluable.

No surprise then that we decided to have a mentor, another micro business owner, for our first couple of years in business. We gave him our corporate contacts and in return he asked us wise questions which stopped us doing many of the foolish things we were about to do. No money exchanged hands although a heck of a lot of money went behind the bar during our, frequently scheduled, mentoring sessions.

Sitting or Standing Up Mentors?

One of the many theories I have, which perversely academic research and government policy has yet to pick up on, is that if you’ve got a primarily ‘standing up’ business you’re best to have a mentor that has a ‘standing up’ business too. ‘Standing up’ businesses would include most building trades, cafes, shops, blues bands, chocolate makers, ice cream makers and micro-breweries.

Similarly if you’re in a ‘sitting down in an office’ type business then choose ‘a sitting down in an office’ type mentor. I’m definitely not saying only get a mentor from a similar trade or industry, only government and BigBiz think in sectors, but do get someone who really understands what you have to do each day.

Oh and beware of men in suits if you’ve got a ‘standing up’ business’ or you’re a woman. I’m sure there are exceptions to these rules of mine for choosing a mentor but there won’t be many.

Sir Jimmy Fixed It for Us Every Day

Wrestler, DJ, marathon runner, TV presenter, volunteer hospital porter and the greatest charity fund raiser of all time, Sir Jimmy Savile, died recently. He was buried in Scarborough, where I live. Thousands turned out to acknowledge his real achievements for the people of Britain both at his service in Leeds and his burial in Scarborough. He was truly a man of the people, an inspiration to many of us, and the very same person on the telly as he was in the cafes and streets of Scarborough.

He made us feel better about life and he genuinely helped many thousands of people through adversity. He was eccentric to the last. He was buried in one of his trademark track suits, in a gold coloured coffin placed at an angle in the grave, so that he ‘could see the sea’. He was also a highly successful micro business owner, millionaire and a cracking volunteer biz and personal mentor.

Two of his proudest possessions were on his mantelpiece in his Scarborough flat. They were individual letters from Princess Di and Prince Charles thanking him for his help to them, as an informal mentor.

Lots of my business owner friends seem a bit crazy. The craziness is often just appearance and behaviour that shows we’re our own boss with our own values, passion and beliefs. Some can wrongly view this, like Sir Jimmy Savile was viewed, as not professional or not to be taken seriously. We are passionate about what we do and it’s bloody hard work doing it but we can be very useful business mentors too.

Get Mentoring

My businesses have benefited a great deal from the handful of business mentors I’ve had down the years. Most of the mentoring I’ve had is over the phone or nowadays by Skype. I usually contact my mentor when I’ve got a problem or see an opportunity that I want to talk through before taking a decision. I’ve also had a great time and learned a lot as a mentor to others. I have had some training on being a better mentor and I’m going to do some more shortly.

There are lots of places around at the moment where you can find a mentor or get some training to become a better mentor yourself. One such place is the Institute of Enterprise and Entrepreneurs, which I help run, and you can find out more here about Get Mentoring – free mentor training and free mentors.

View the story “RARE Forum, The Drill Hall, London 3rd Nov 2011″ on Storify

We live in changing times. We live in times where the power of the consumer is rising and it is changing everything. We live in times where harnessing the power of relationships with our customers and our employees is becoming more and more key to our future growth and innovation.

Therefore, the onus on business leaders to learn, share ideas and network is rising as we think about how we grow our businesses.

There are many events in existence for businesses but these can be:

• Either for large or very small businesses;
• Organised by professional or trade associations and vendors of some sorts;
• Filled with talks/speakers that talk for around an hour that are ultimately trying to show you how smart they are or are trying to sell you something; and
• Don’t offer enough time for attendees to network, talk about and debate the issues that are presented.

Therefore, we thought it’d be great to develop and deliver an event for established small businesses, especially those with growing teams, across sectors.

In order to do this and to try and create a truly different event, we first started by describing the customer experience ie. what did we want the potential attendees to feel after they attended our event.

Here’s what we came up with:

Imagine this.

An event where you get to the end of the day and your attendance has solved a number of your most pressing problems, you have heard some great people speak, you have met a number of great contacts and your head is full of ideas for the future of your business. So much so, that when we hold the next one that you’ll want to bring a number of business contacts along it was so good.

Does that sound good?

Why did we do it this way? Well, rather than being lead by the features of our products or services, we started with the end in mind as we believe that is a better way to create something that will have an enduring emotional connection and value with our customers.

With that in mind we developed RARE Forum (www.rareforum.co.uk), an event that is:

• A place to share ideas, experiences and to discuss and debate the issues of the day;
• Not focused on selling anything (although there was be a price to attend);
• Filled with with a number of punchy 20min speaker slots (TED style) centred around a theme;
• Full of facilitated networking and debate;
• Where the whole day will be recorded (video) and made available via the website to the attendees for them to watch again at a later date or share with their team and contacts; and
• Where the output of discussions and answers to Qs posed by speakers will be collated and made available via a digital resource.

All this thinking and development was done earlier this year and I am pleased to say that on the 3rd November at The Drill Hall in Central London we held our first RARE Forum under the theme: ‘Business is Personal’. Talks over the course of the day covered subjects like:

• Business is personal and why it’s getting more so
• Unearthing killer customer insights
• The world is changing fast, how can we keep up and change with it
• How you can use your customers to help rally your troops?
• Creating a customer centric business
• What does being a leader mean in this new world?
• Generation Y and Z and the future of the talent pool
• What will our customers want in the future?

The day was a great success and was the first of many, we hope. We are now busy making plans for what happens next.

One of the things that we promised to do was to capture the ‘story of the day’ afterwards so that we could share that with the attendees as an aide-mémoire and as a way of capturing the essence of the day. You can check out the ‘story’ by following the link below. You really should take a look it as it includes all of the slides that the presenters used, pictures from the day, some sketches from our artist in residence and a whole set of tweets from our twitter hashtag: #rareforum. It’s also been done on Storify which means it looks pretty cool even if I do say so myself.

View the story “RARE Forum, The Drill Hall, London 3rd Nov 2011″ on Storify

For the team involved and myself personally it was a huge learning experience. Both exciting and scary in equal measure. What it did teach me, however, was that starting with the potential attendees, my customers, and what sort of experience and feeling I wanted to create for them helped give us a better understand of not what to do. But, more importantly, what not to do. Once we understood that we had a great platform to build from.

Another big lesson that I learnt is that if you want to make your business great, if you want to stand out from your competitors then you have to be willing to fail in public. However, done with the right intention and in the right way the actual risk of failure gets much, much smaller.

Every successful business starts with an idea. If you haven’t been immediately struck with inspiration, then coming up with a concept for your small business can be difficult and frustrating. However, there are some tried and tested methods you could use to come up with an idea that suits you.

Firstly, you could try doing some research into current start-up trends. The UK government publishes statistics on start-up types as part of their Small Business Service. Mintel also conducts market research on the growth of different sectors. It is generally advisable to enter a market sector that is either already well-established or is growing rapidly. Although these sectors will be crowded, at least there is a guaranteed market there for you to fight for a share.

Some entrepreneurs find it easier to look for gaps in a market and attempt to fill them. For example, if you learn about products that are doing well in other countries then you may be able to adapt them for sale here if no-one else is doing it. Other variables such as the location of your business and its opening hours could result in a business opportunity. If you can find a gap in the market that there is a genuine demand for, you could be on to a winner.

Other entrepreneurs have found business success simply by taking old ideas and breathing new life into them. Try to work out why a previously popular idea has been on the decline and then come up with a way of making it popular again. A small business can be very successful just by taking an existing idea and doing it better or differently to everyone else.

The Internet is a great way of modernising an existing concept. Many successful web enterprises are based on very basic ideas that have simply been adjusted to make the most of technology. The Internet can add extra value to many business ideas, either because of the 24/7 convenience it provides or by how it simplifies things that were previously time-consuming.

If you are determined to invent something unique, look for problems that require a solution. New inventions can be a legal minefield involving copyrights and patents, but some of the best business ideas are often things that are so simple it is hard to believe no-one else thought of it first.

For more inspiration, follow me on Twitter or become a fan of WinWeb on Facebook. I look forward to connecting with you!

If you are sat at home this weekend contemplating starting your own small / micro home business or becoming a self-employed freelancer / sole trader then here are ten quick-fire business ideas to use as a starting point. 

• A picture book series for adults explaining technology topics.
• Luggage with in-built RFID chips.
• A recipe subscription service / website.
• Remote tech support service solving PC or Mac problems.
• An IMDB-type site for people who have won awards in their profession.

If you are sat at home this weekend contemplating starting your own small / micro home business or becoming a self-employed freelancer / sole trader then here are ten quick-fire business ideas to use as a starting point. 

• Ad-supported batches of RSS feeds delivering content relevant to your tastes.
• Philanthropic tourism – you pay a premium for a holiday, with part of it going to help local people.
• A private curbside recycling service for areas which do not recycle.
• A drive-thru selling health food and nutritious sandwiches.
• A laundromat / video game arcade so people spend money on the games as they wait.
• Become a change consultant, helping companies that need to evolve or die
• A company which analyses case studies from real companies and sells the information collated as a subscription.
• Delivering food from local restaurants that don’t offer a delivery service.
• Write a book on the etiquette of various social media.
• Create your own ice cream flavours and sell them locally.

If you are sat at home this weekend contemplating starting your own small / micro home business or becoming a self-employed freelancer / sole trader then here are ten quick-fire business ideas to use as a starting point. 

• A grocery checkout efficiency consulting service.
• A traveling poker school offering intensive weekend tuition.
• Assist businessmen who have trouble writing speeches or organising presentations.
• A baby fitness class for parents and kids.
• Restaurant where customers cook alongside the chef to aid learning – then eat their own meal.
• Become a virtual assistant and offer your skill-set to others for hire.
• Using Google Earth to work out green improvements to a given area.
• A non-profit organisation that takes old donated tech items and makes them suitable for use by other non-profits.
• Rummaging through other people’s houses to find saleable items which can be placed on eBay (you will take a percentage).
• A service which reclaims gold from old electronics.

If you are sat at home this weekend contemplating starting your own small / micro home business or becoming a self-employed freelancer / sole trader then here are ten quick-fire business ideas to use as a starting point. 

• A website for generating name and branding ideas.
• A service allowing volunteers to list their availability for charity projects in their area.
• Private investigation for restaurants – find out whether your employees are following Health & Safety procedure.
• A service which will transfer vinyl / CD to MP3 for people who don’t know how.
• Unique bachelor / bachelorette parties tailored to specification.
• Become a singer / songwriter making songs written to order for special events.
• Digital picture blinds – when closed, they display images from a USB stick.
• Highly trained babysitters who are available at the last minute.
• Live tutoring online via webcam or chat.
• A positive news channel / website with a special focus on good news!

If you are sat at home this weekend contemplating starting your own small / micro home business or becoming a self-employed freelancer / sole trader then here are ten quick-fire business ideas to use as a starting point. 

• A website teaching readers about the day-to-day training requirements for various sports.
• Improvisational comedy confidence-building exercises.
• A company which takes your dead electronic equipment and smashes it until it becomes modern art!
• A premium hotline providing legal advice.
• A café for aspiring filmmakers to congregate and show their work to receive feedback.
• A clothes-sharing website for high-value items such as shoes.
• An impartial advice line for people purchasing consumer electronics.
• A YouTube channel reviewing local restaurants.
• Keep other people’s elderly relatives company for a small fee.
• An art co-op which collectively owns valuable pieces and shares them until they are eventually auctioned.