…upset, to put it politely.
But then I am a bloke. Let’s face it, everyone would understand it, too. I’d cut the sponsorship, I’d cause a fuss and I would probably be very rude about it.
But then Ginni Rometty, IBM’s CEO is a woman and Augusta National has a 79 year male only history (gee, wow…).
What does Ginni, or for that matter all women, expect? That some men are not sexists?
The sad truth is that Ginni probably learned very early on that men are sexists!













The Easiest Customer May Also Be The Best
I love reading Seth Godin’s Blog – you should click over to it, it’s worth it – he has a way to extrude the essence out of all kinds of stuff and topics.
But sometimes he gets it spectacularly wrong, at least in my opinion. In one of his posts he asserts that:
That is looking at customers from a sales man point of few, which is so last century. To me, there is no connection between ‘a customer’ and ‘getting someones attention’!
You should focus on customers that need what you have to offer, means you don’t have to sell to them.
In that scenario, the easiest customers may just be the ones who understand and need your offering and don’t need selling to.
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