Category do customer service

You shouldn’t need an excuse to deliver great service

You shouldn’t need an excuse to deliver great service or to recognize great service but here’s one anyway. Your excuse: This week is National Customer Service Week. What does this mean? Well, according to the Institute of Customer Service it is: “a week long opportunity to raise awareness of customer service and the vital role…

Design. Redesign. Scale.

Design your product or service and get it out to customers. Don’t be coy about it, tell people you just designed it and then let them critique it. They are not insulting you, if they are critical – they are helping you – you should be thankful. Redesign your offer according to the critique, you…

Success Makes Entrepreneurs Stupid!

You worked hard to get to a profitable position in your business and believe it is time to relax - all is well, and than "bang".A few years back I helped a business that used to be successful for a number of years and made good money.... Nobody had paid attention to the customers for all the time since the owner had left.The moral here is to make sure you hand the business over to people who understand that customer care is more important than a great product.

Identify your most valuable customers and don’t make them scream.

I have mentioned the 80/20 rule before, it basically says that you will do about:80% of your business turnover with 20% of your customers.Everyone in your small business should know these 20% of your customers by name, so when they call you can give them the "special" treatment they deserve.... Make your business the business, where your customers don't have to scream, but just phone and feel treated special, because that is what they deserve.Your reward for this kind of service is a loyal customer and word of mouth marketing you could not pay for.

What is your customer service agenda?

You need to understand what level of customer care your customers want, so most of all you need to listen.I often come across small business, where customer complaints are causing stress and sometimes even anger.... You should get your staff to understand your customer service agenda fully, so they can do things professionally, courteously and promptly.If you don't have a customer service agenda, your customers may have a agenda, to go and buy somewhere else.

Customer Service The Backbone Of Any Small Business

The reasons for this ore obvious, they already know your product or service and you do not need to sell your product to them anymore, lower marketing costs, less time spend on explaining the product or service.Don't misunderstand me here, your small business needs new customers all the time, but as mentioned it is far more costly to get them. If your business can't keep customers than that is a bad sign, and you need to investigate this ASAP.Turning new customers into loyal customers is the key objective in any business, small or large.

Learn About Customer Focus From Big Business.

So let's do the next best thing, have a look at what big business does.Anna Farmary, on her The Engaging Brand Blog as an article "Focus on Customer Experience Delivers Profit" - being nice to customers and focus on their needs, to you and me. While she laments Amazon for failings, the facts of a study remain:Peer Insight did a 3 year study of 40 Fortune 500 companies - the results show that companies that focused upon customer experience design outperformed the S&P 500 by a 10-1 margin from 2,000 to 2,005.I guess, we do not need a brain surgeon to tell us that a similar trend would be seen for small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer- or Personal business, like professional, contractors, freelancer, self-employed, sole-trader and virtual assistants, so be nice to your clients and service them well, go the extra mile and be rewarded with a loyal client and more revenue down the road.Being focused on your clients pays, 10:1 margin, think about that.

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