Category grow your business

We may have got the T shirt but it’s still to be earned.

We don’t know what we don’t know I always chuckle to myself when big companies that sponsor awards to start up and existing small business give, as part of the prize, mentoring or advice from a senior executive in their company. Perhaps it is no laughing matter. Firstly, it’s arrogant to assume that starting and…

Focus more of your marketing on customer retention

In my previous post (The Questions I Would Ask If I Were Marketing Your Business – Comment and Part 1) I posed two questions: How much of your current business comes from existing clients and how much comes from new clients? How much of your marketing efforts are focused on generating new clients and how…

The Questions I Would Ask If I Were Marketing Your Business – Comment and Part 1

About a month ago I read the following post: The Questions I Would Ask If I Were Marketing Your Business on the MarketingProfs site. It’s a pretty interesting article and worth a read, particularly where it pushes for more data and real examples to be used to back up all the advice and information that…

Gurus with Forked Tongues

Today, I want to offer some advice to all my start up and micro-business owner fans on what advice not to take from silver tongued experts and gurus. I’m on the train. I’ve been at my publishers in London checking on new cover designs for the third edition of ‘Stripping for Freedom’ and before that…

Collaborate to Accumulate

There’s no denying times are tough for small business. Competition for customers is fierce, overhead costs are rising, and although there is much talk of ‘going global’ the reality is for many small enterprises the costs of breaking in to new markets are often prohibitive. Yet there is a way for small business to remain…

The Best Biz Mentors Can Be A Tad Crazy

My Dad I reckon my first business mentor was my Dad. He started his own business, working from home, because, like many people I know, it was the best way of earning a living. His health was very poor so he had to pack in his job. In the five years between me being 13…

Building better relations with your customers starts at the end

Today, I want to tell you a personal story of doing new things, taking risks, being innovative and being willing to fail in the quest to create something of value for my business, the people that I know, the small business community and my customers. View the story “RARE Forum, The Drill Hall, London 3rd…

Content Marketing: Create, Repurpose, Recycle, Curate

I was with a client yesterday morning running a future thinking and strategy workshop for their directors. In the workshop we discussed how the creation of content is becoming increasingly important to help us get found, to get recommended and to build credibility in the world that we know live. It’s becoming an increasing and…

Customer relations – Sometimes it’s the simplest things in life that can offer the best returns.

This is my first post for The Small Business Blog and what I’ll be concentrating on in the posts to come is how we can build better relations with our customers thus raising our level of customer focus. What that means is that I’ll be sharing with you some simple and practical strategies that will…

The Branson Model

The way Richard Branson starts businesses is very simple – that is why it works so often. He looks at an industry where the market participants have accepted that the current way is the way this industry works (complacency). He goes and finds the most profitable part or sector of it, makes it better and…

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