Category market and sell

Life’s a Pitch and then they buy

As a small business you know that every communication counts. When speaking with customers, suppliers, investors, competitors, or peers, the way in which you present yourself and your business will have a lasting impact on whether or not they do business with you, or in the case of competitors treat you as a genuine threat…

Inbound marketing – it’s new and it’s hard but we must get better at it

There’s two types of marketing. The first is outbound and it’s largely about ‘buying’ attention, whether through print, TV, radio, banner advertising or cold calling. We’re familiar with this type of marketing as we learn about it at school and college, we see it on TV, hear it on the radio, see it all around…

How Building Better Relationships with Your People and Your Customers Can Deliver Sustainable Growth

I was thinking about what to write today and I couldn’t get my mind off something that I had written earlier in the year as a manifesto across at Changethis.com. This is quite a long post and is mostly the same as the manifesto but it’s message is simple and bears repeating, I believe. However,…

What are you selling is not always as clear as it may seem?

I was in Spain last week with Hana, my fiancée, and we were staying at an apartment complex near Estepona in Andalucia. As part of the complex, there was a bar and restaurant run by a young entrepreneur Sam and his wife Kat. On our last night, we got talking and he was telling me…

Dollarization

Do you know why people buy your product or service? There can only be two reasons, either it makes them feel good or it helps them to solve a problem. It can be argued that some products do both, ether individually or both at the same time. The feel-good factor is an intangible property and…

Blogging For Business

For many small business owners, blogging is not merely a hobby. It can be one of the most effective ways of generating exposure for a business without spending a lot on advertising. Well-written blogs will attract visitors from all around the world and people using search engines will easily find your business. Blogging need not…

How Important Is Business Integrity?

How important is business integrity to your business? Would you risk your business integrity for a headline, media coverage or to pull in a new customer? How about the people who work for you – what would they do? If you haven’t asked yourself this question, perhaps you should. Your own personal integrity, as a…

The Best Way To Grow A Business

No matter what the size of your business, growth is what is important. Whether you want to expand locally, nationally or even internationally, growth is the only means to do so. But what is the best way to promote business growth? Last month T-Mobile, as part of their ‘Business Sense’ campaign, carried out a survey…

The Most Influential Small Business Twitter List

If you are interested to follow small business twitter bloggers, here is a great list for you and it takes only one ‘click’ to follow them all. The nice thing about this list is, that I know most of the included bloggers for years – so I can promise you won’t be disappointed, if you…

Social Networking is the New Sales & Outsourcing for Small Business.

Using social networking sites for small business is as essential as being able to write an invoice in todays largely online based economy. It will help you to extent your business network and provide for two important business functions all at the same time: Outsourcing – by networking you will get to know peoples skills,…

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