Category How to …

Are you jumping steps in the relationship cycle?

Recently I read a read an article from Forrester called: “B2B Marketers Have A Blind Spot: The Buyer Journey”. It was the first paragraph and diagram (below) that caught my eye: “Last month, I was immersed in face-to-face dialogue with senior B2B marketing leaders from well-known companies who were attending Forrester Forums and FLB events,…

You cannot improve one thing by 1000% but you can improve 1000 little things by 1%

I like quotes because they can take a whole heap of learning and experience and deliver it in a few powerful words. So, as part of my posts here going forward, I thought I’d share a few quotes with you and what I think they mean. Here’s one I really like: “You cannot improve one…

Three Olympics’ Biz Booster Tips

Lowering the Tone Stella McCartney, who designed the Team GB Olympics kit, said ‘You don’t need to sacrifice style for sport’. Stella clearly wasn’t aware that my hapless, hopeless, fashion disaster of an agent, Tony Robinson OBE, was going to attend two weeks of the Olympics. I blame your London Mayor, Boris Johnson. He had…

Easy In. Easy Out.

Chic Lit Keep Up, Won’t You? Look I’m sorry, dear readers, that I haven’t been in touch for a while. I’ve been smack up against a publisher’s deadline. I’ve been finishing off my latest erotic thriller, ’50 Sheds du Lait’. It’s about a fit French dairy farmer investigating the disappearance of big supermarket bosses. Anyway,…

Rocking the Old Boys’ Clubs

Waspies mean business Keep up won’t you? News that there are now 395,000 independent, own biz, direct sellers in the UK, up 20,000 since 2009 with an increase of 120% in party plan revenue, got me thinking. You’d be right in guessing that I’m more Agent Provocateur than Ann Summers but what’s not to like…

Five Ways To Handle The Big Boys

All that glitters…. Keep Up won’t you? I learned a new Brit word yesterday. Yes, regrettably I’m still in the sad land of fleeces and dodgy haircuts. The word I learned was ‘institutionalised’. I was at the home of my hopeless and hapless agent, the inept, fashion disaster, Tony Robinson OBE. I was helping his…

A People List – the secret of your biz success

Don’t believe all you read There is a better way to start up success than the business planning process. A lot of the same ‘must dos’, processes, are quoted by entrepreneurship academics, management gurus, glampreneurs and politicians as being needed for you to start and run your own business successfully. Training and supporting prospective entrepreneurs…

Create Your Own Job

Unemployment a big problem for the unemployed and the economy as a whole. Unemployed can’t find the jobs they are looking for and end up living of the meager unemployment payment the state hands out. Unemployment payments, while essential for the unemployed, are a waste of money as far as the economy is concerned, since…

Starting A Business

You don’t need a job, start a business. You don’t need a VC to start a business, bootstrap. You don’t need to go it alone to start a business, join the Enterprise Rockers. You don’t need help from government to start a business, you won’t get it. You don’t need an MBA to start a…

Why are women just better at it?

No use complaining Keep up won’t you? There’s no room for weenies in the global micro enterprise community. My hapless and hopeless UK agent, Tony Robinson OBE, sent me a press clipping of what Serena Williams said after winning the Madrid Open last week. He’s obsessed by how Serena and Venus have raised the game,…

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