I remember my years as a physics student in university, we were told about “Thought Experiments” great physicist made – Newton’s Apple, Schrödinger’s Cat or Einstein’s Train. So these guys were sitting in their chairs and really just ask on question: “What If……?”
Entrepreneurs are not unlike the physicists or philosophers, they ask themselves – consciously or unconsciously – the same question:
- What if …. I could make cubic eggs?
- What if …. I could make that cheaper?
- What if …. I could make it easier to use?
- What if, what if, …….
This has got to be the most entrepreneurial question even. Often finding the answer is not the problem, finding the question is.
So, how can you cultivate an environment conducive to “What if….?” questions? Look outside of your box, read books from other business entrepreneurs, try and see how they made a change work for them, read your wife’s Cosmopolitan – your husband’s Mens Health magazine, look at other industries, ask your kids what they like, be interested in anything and ask yourself all the time, what if…..?
Your customer calls to complain about the last order – what if? Your assistant is unhappy with the coffee-machine, what if? What if, applies to all aspects of your small business or startup business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer- or Personal business, like professional, contractors, freelancer, self-employed, sole-trader and virtual assistants:
- Customer Care & Support;
- Sales;
- Marketing & PR;
- Accounting & Credit Control
- especially Business Planning, and so on ….
It just does not end, you may not be the next Einstein, but I bet you, you will get some pretty good answers from yourself, if you bother to find the right “What If….?” question.
Some “What If …?” questions get me regularly quite excited, and keep me awake all night with excitement about the possibilities – so go forth an “What if…?” – a little, or a lot for that matter! ST.
The Week Ender: Credit Crunch – See It Coming?
Credit Crunch, the new scare word of our times. But what does it mean for your business? How can you minimise the effects of it on your business?
In the final analysis the effects are financial, your cash flow is going to stop you will run out of money – that is going to be the problem. So before you can decide what to do about it find out how it would affect your business. Planning your cash flow is the easiest way to see the effects of the credit crunch on your business. You need to ask yourself questions like:
These and other more business specific questions will get you started. Using this information and inputting it into a simple cash-flow model will help you to predict what your businesses future looks like. In the coming years cash is everything, and I don’t mean cash as in ‘money coins and notes’, I mean cash in the liquidity sense of the work – your businesses ability to pay it’s bills and your wages. Nothing is more important than that.
Some people will tell you to get your accounts done and have a look at the numbers. Forget it, it’s all done and dusted – it’s the past. You need to look into the future and get ready for the lean times. Start planning for the above scenarios, but them into a cash-flow and you can see what your problem could be. Having this knowledge will empower you to plan your way out of it, before it is to late.
It is better to make some redundancies and cost cuts now, before the whole business runs out of money. –ST.
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