Category Marketing/PR

Vote for me, no me, no me…..

Ask the right people Over the past month I have received a plethora of requests via social media or email to vote for various businesses whose owners, or directors, I have come in to contact with either this year or in years gone by but who I have had no trading experience with at all.…

Five Simple Marketing Tips for Small Businesses

I have been thinking about what to write for this post for the last couple of days. Whilst doing my research and thinking about a few ideas I came across the following infographic that I wanted to share with you. What I like about it is that it concentrates on some very simple things that…

Are you jumping steps in the relationship cycle?

Recently I read a read an article from Forrester called: “B2B Marketers Have A Blind Spot: The Buyer Journey”. It was the first paragraph and diagram (below) that caught my eye: “Last month, I was immersed in face-to-face dialogue with senior B2B marketing leaders from well-known companies who were attending Forrester Forums and FLB events,…

The YOU-nique selling point

I’m no fan of the business trumpeters and I’m not suggesting there is a burst of the glorious “Fanfare for the Common Man” (and woman) every time someone opens your website, but how much do your potential customers know about you? In listing your unique selling points in your business plan, did you list yourself?…

Taking over the (virtual) world

The online space is very competitive and businesses can sometimes struggle to be seen. Your business probably can’t afford to buy any physical land, so why not grab yourself some virtual land and start taking over the map one grid at a time? That’s exactly what the people at Landjacker are allowing businesses to do.…

The Easiest Customer May Also Be The Best

I love reading Seth Godin’s Blog – you should click over to it, it’s worth it – he has a way to extrude the essence out of all kinds of stuff and topics. But sometimes he gets it spectacularly wrong, at least in my opinion. In one of his posts he asserts that: The easiest…

Are you and your customers using the same language to find each other?

Have you tried to find yourself lately? Now, that’s not meant to be soul-searching philosophical question. What I mean by the question is, have you considered what your customers are really looking for recently? How would they describe what they are looking for? Does it match with your description of yourself, your business and the…

6 ways to better blog content

I was talking with a colleague earlier today and we were discussing blogging, marketing and how to engage with your customers and with more customers. I’m a great believer in blogging being a really powerful marketing tool. (I’ve written about blogging and marketing here before in Inbound marketing – it’s new and it’s hard but…

Waiting for complaints to respond to is normal. Going looking for them is better

I was talking with a bunch of business owners the other day and was explaining a phenomena called The Complaint Iceberg. I’ve written about it a bit more here. To bring the concept to life I asked if anyone had gone to a restaurant, as an example, and Had a bad enough experience that they…

Focus more of your marketing on customer retention

In my previous post (The Questions I Would Ask If I Were Marketing Your Business – Comment and Part 1) I posed two questions: How much of your current business comes from existing clients and how much comes from new clients? How much of your marketing efforts are focused on generating new clients and how…

WinWeb Business Cloud - Creating Financially Sustainable Businesses