Category Blogging

Stand out from your competitors and make 2014 the year that you start harnessing the power of blogging

Recently, I was trawling through my Evernote store of articles when I came across a Social Media Examiner article from a few months ago called: Blogging a Top Focus for Marketers and Other Trends Shown in New Research. Before I go on, I must say that I use Evernote to ‘clip’ and store articles that,…

6 ways to better blog content

I was talking with a colleague earlier today and we were discussing blogging, marketing and how to engage with your customers and with more customers. I’m a great believer in blogging being a really powerful marketing tool. (I’ve written about blogging and marketing here before in Inbound marketing – it’s new and it’s hard but…

Busting a few blogging myths for small businesses

When I speak to business owners, whether to a group or one on one, about social media and, particularly, blogging, I often get a sense of unease in the room. A lot of that is to do with people’s fears about writing, being wrong, being creative, having enough time, criticism from others etc etc. This…

Is Your Business Blogging?

If your small business has a website (which it should!) then you should most definitely consider having a blog. Blogs are not just for rambling musings about peoples’ day-to-day lives and opinions, rather blogs are a fundamental way to improve traffic to your website and expand your business. Blogs can be a great way to…

Technorati – How relevant is it?

I just received another email from technorati in which they told me that my loyal readers and blogroll entries no longer have any meaning to my blogs technorati ranking. If you write for an audience like mine, where over 70% of my core readers don’t even have a website, it is very difficult to get…

Darling Brown: ” That’ll be £30,000.00 Please – Each!”

Here is the staggering truths, how our Darling-Brown dream team – nightmare team – paid out $2.4 trillion of our tax-money on the UK bail-out, or should I say the UK bank bail out. We all remember the Darling Brown spin: Darling-Brown: “We are best placed in this global crisis! We will do what needs…

Blogs Unusable Because Of Advertising

Blogs are a great source of information, especially for small business & home businesses. So many bloggers share their vast knowledge and experience with us all online and for free. Many of these blogs have become an invaluable source of information and insight. Lately however, I noticed a trend that makes it almost impossible to…

The Ultimate Small Business Twitter List by Anita Campbell

Anita Campbell over at the Small Business Trends, the Über-Blogger when it comes to SME blogging, has just released a list called ‘The Ultimate Small Business Twitter List‘. If you are interested in small business and home business issues this list will give you a lot to read about. I – @stefantopfer, have been honored…

Social Networking is the New Sales & Outsourcing for Small Business.

Using social networking sites for small business is as essential as being able to write an invoice in todays largely online based economy. It will help you to extent your business network and provide for two important business functions all at the same time: Outsourcing – by networking you will get to know peoples skills,…

Have I gone twitter mad?

I think I have, you can follow my madness. Like our OnlineOffice, twitter is an online tool, so you do not need to install anything, if you don’t want too. I love this little tool, it is great for small business. At first glance you may not realize it, but it’s brilliant. The best way…

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