Category Business Checklists

Life in the little league

At 5 feet 3 inches, or 1.60 metres if you work in metric, I should be used to feeling small so why then over the last 20 plus years of running my own businesses have I often felt like an inhabitant of Lilliput Land that has just seen Gulliver walk around the corner?

In the beginning when I was 20 years old as I headed off on the road to self- employment in partnership with my Mum, an old hand at being her own boss, I felt that my age was the barrier; after all what could a young whipper snapper like me know about:

A. Property Letting and Management
B. Running my own business

In answer to A, nothing but neither did Mum and people did not question her because actually she was the expert with the answers to B. We bought an existing part time business with 2 staff who were both nearly old enough to be my Mother; a situation which came with additional challenges in the beginning but soon settled in to a great working relationship and I grew a few inches, well my confidence did anyway.

Then came the ‘Old Boys Network’ of male Estate Agents in a small Yorkshire seaside town – if there was every a clan to make you feel the size of Tinkerbell they were it! Confidence knocking and disbelieving in the ability of the fairer sex to offer quality service to those either seeking to rent accommodation or let what was usually their biggest asset they drove me to despair and left me behaving like a mad dog with a meaty bone. Eventually I managed to infiltrate the network and turn a number of the more open minded chaps in to allies as for the rest they drove me to enter my business, a year after buying my Mum out, into the National Association of Estate Agents Office of the Year award. I must say this ridiculous idea may have also been driven by my raging hormones; only 6 months earlier my youngest son had been born.

To cut a very long process of entering such an award short, after a few months I received a call from the NAEA inviting me to the Lanesborough in Knightsbridge – my little provincial Agency, with a team of 4 lovely female staff, had been short listed in the Property Letting section for the United Kingdom. What pleasure I took from appearing in our local paper with the shiny runners up plaque I brought back to the office – it’s a shame as a lady I felt I could not ensure a V for victory sign appeared some where in the photo.

So ladies and gentleman I would like to leave you with the reassurance that no matter how micro your business you can always achieve something that makes you stand out from the crowd, even if you are only 5 feet 3, micro business matters don’t ever forget that!

Top 5 Tips for Small Business Logo Design

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The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.

1. The most memorable business logos are often just icons.

2. Text on a logo is not always necessary if you can come up with a strong enough visual concept.

3. Many logos use only a single colour. This helps to keep the design focussed and the message clear.

4. A rectangle design is a popular choice for many business logos.

5. If you must have text as part of your logo, make sure that you use a sensible and clear font. You may also wish to consider using only letters rather than a full business name.

Top 5 Tips for Making Your Small Business More ‘Green’

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The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.

1. Use energy efficient lighbulbs in your workplace and take advantage of natural light wherever possible.

2. Recycle any waste that is generated by your business. Try to also reduce your waste output wherever it is possible by cutting down on needless waste like paper cups.

3. Encourage teleworking within your business if it is possible to do so. There is little benefit to meeting face-to-face with your staff that cannot be achieved through video conferencing and phone calls.

4. Try switching to more environmentally marketing techniques. Ditch those pointless paper flyers for email marketing and social media campaigns.

5. Make a concerted effort to make your workplace more energy efficient. Ensure workstations are at the very least placed into power-saving sleep mode at the end of the day and try to unplug other office items like printers, copiers and appliances.

Top 5 Tips for Starting a New Business in 2012

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The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.

1. Don’t be afraid to seek out a mentor to help and guide you. Starting a business is a daunting prospect for many of us.

2. You will need to conduct extensive research – but try not to spend forever doing it. Every day you spend researching is another day in which you do not own a business or earn any money.

3. Make sure you know exactly what you are looking to achieve from business ownership. It is all very well having a business dream, but there is a lot of groundwork that has be laid in order to make it a reality.

4. Try to keep track of your progress by setting goals and marking important milestones (e.g. 1 month of trading, 100th sale). This helps to remind you of how far you have come.

5. Don’t delay in turning your ideas into reality. You shouldn’t just assume something will work, get it implemented right away and start receiving feedback from customers.

Top 5 Small Business Tips for the New Year

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The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.

1. Look at your competitors and see how their product offering has changed over the course of the year and examine what they’ve done right and wrong.

2. Try to get the year off to the best possible start by innovating. Look at your existing product offering and consider how you could make it more popular or reach a new audience.

3. Remember to focus on finding solutions rather than stressing over problems. You should be aware of what went wrong in 2011, now think of ways to do things better with a fresh start.

4. This one is important: don’t repeat your mistakes from this year all over again! Running a business should be a learning experience and failing in the same way each time shows that you are not learning at all.

5. Finally, look back at 2011 and evaluate what has worked and your business did right. Do more of it in 2012!

Top 5 Tips for Avoiding Business Hiring Mistakes

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The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.

1. Be aware that just because a candidate looks good on paper, it doesn’t mean they will be suitable in practice. Consider a structured assessment test to see if their skills meet your expectations.

2. You may wish to conduct a complete background check on an applicant in order to uncover any possible problems that may occur in the future.

3. Consider having the candidate interviewed by one or more of your employees so that they can also assess their suitability.

4. Try to think about whether the applicant is a good fit for your company culture. If they don’t fit in with the rest of the team they could disrupt office harmony.

5. Remember to trust your gut feeling when it comes to hiring someone. If you have the nagging feeling that hiring someone would be a mistake, you may want to listen to your intuition.

Top 5 Tips for Ecommerce at Xmas

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The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.

1. Keep track of what your competitors are doing over the festive period. If they are undercutting you by a huge margin you may wish to react to their price cuts.

2. Add personal touches to your website so that online shoppers will feel more confident about buying from you. A blog or behind-the-scenes pictures and videos of your business will help with this.

3. Make sure it is easy for customers to contact you in the event of a problem. Display phone numbers and your email address prominently to reassure them.

4. Ensure that your website security certificates are up-to-date. Nothing is more likely to put off potential buyers than the perception of poor security.

5. Try to offer a money-back guarantee if possible. People shopping for presents need assurance that they will be able to return them if they are unwanted by the receivers.

Mirror Mirror on the wall…’tis the season to reflect

I have often been quoted as saying you need more than just a good idea to get a business off the ground.  I’m sure over the festive season many people taking a rest from work will be hearing the cogs whizzing as they take some time out to ponder on a new business idea, and wondering if 2012 will be the year it all takes off.

I read an interesting and slightly amusing article the other day written by Jason Hesse concerning where entrepreneurs get their ‘big ideas’ from. A survey showed nearly half of British entrepreneurs come up with their business idea in bed, so I have a feeling over Christmas many new business ideas will be born for those fortunate enough to have a lie in or two.

Now I don’t want to be accused of “Bah, Humbug!” so I’m not going to start listing all the things required to accompany these ‘big ideas’ and spoil your ‘Eureka!’ moment. Instead, my advice is to go and talk to those people already in business. They will tell you the reality about what’s required not only to get your business idea off the ground but to survive and thrive.

If you’re one of those businesses up and running, then you’ll know how important it is to take time to work ‘on’ your business, reflecting on what’s going well and areas of the business (and yourself) you need to prioritise to make 2012 a better year.

Here are some areas to focus and reflect on:

Business Plans – What were your plans for 2011 – did you achieve/exceed them? What made a difference? What are your plans for 2012 – will you achieve them on your own or would some collaboration/partners/employees help?

Market trends – What’s happening in your target market? Future trends? Are your target groups changing? Where will they be spending their time/money in 2012?

Competitors – What are they doing? How are they doing it? New competitors on the horizon?

Accounting systems – Are they working for you, could they be improved? Are they effective in helping you manage/predict cash flow?

Mentoring/Coaching – how are you developing yourself as well as your business? Are there skills you’re going to need for future plans? Who do you talk business with?

I’m sure there are other areas specific to your business, but this is a start. Talking of start, everything detailed above is also relevant to those of you dreaming up those big ideas in bed this month too (so I guess I did manage to sneak a list in!). There is plenty to be thinking about.

Whether you’re spending Christmas in bed dreaming up your new business, or sat at the computer on Boxing Day trying to work out the online self-assessment system, have a wonderful time and don’t forget when your mirror asks the question “Who is the greatest of them all?” you know the answer!

Top 5 Small Business Xmas Tips

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The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.

1. Use the Xmas period as an excellent excuse to conduct marketing activities. Contact all of the people who have purchased from you in the past.

2. Prepare for the festive season well in advance. If you know that deliveries will be affected, stock up on what you need.

3. If you rely on the postal service for customer delivery over the festive period, take into account the potential for adverse weather conditions.

4. Stay available for urgent enquiries over the Xmas period, even if your business is closed. Getting a smartphone that can handle email is a good way of doing this.

5. A business website with an online shop allows you to keep your business open, even on Christmas Day. You can even conduct festive sales without physically opening your business. Get this set up today if you haven’t already done so!

Top 5 Tips for Making Your First Sale

The weekly top 5 tips post is always full of helpful hints and advice for small, home and micro business owners.

1. Offer your product or service at a lower price if someone tells you that they already have a supplier. Reduced risk is always an attractive proposition.

2. Be tenacious when it comes to chasing up a lead. If someone can see how hungry you are to make a sale they may decide to take a chance on you.

3. Using a prototype of your product can often be better than trying to describe it. Send them out to potential buyers who may be willing to stock it.

4. Try to avoid mentioning your inexperience when direct selling. Many buyers won’t even continue listening after you tell them that you are a new business.

5. Use the Internet and social media to create a buzz around the launch of your product. Build the anticipation and start a pre-order mailing list.

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