Category Small Business / SOHO

The Best Biz Mentors Can Be A Tad Crazy

My Dad

I reckon my first business mentor was my Dad. He started his own business, working from home, because, like many people I know, it was the best way of earning a living. His health was very poor so he had to pack in his job. In the five years between me being 13 and 18, when he died, he built a very big business. It was always a micro business, like 95% of the businesses today in the UK.

It became big in income but never had more than six employees. It was a sales agency in the wooden box and pallets industry. Many years later, when I started my own business, I realised that nearly everything useful that I’d learned about enterprise had come from my Dad as my business mentor.

He was an unlikely ace business mentor. My Dad left school at 14, picked everything up as he’d gone along, and was a complete eccentric, a showman and a storyteller who instinctively turned anything formal into a party. At football, Hull City, he had a seat just behind the Directors’ box so that he could hurl abuse and one-liners at them from start to finish. I wouldn’t sit with him.

Corporate Crackers

The point is that what I’d learned in Senior Management, even Managing Director, at two major American multinationals didn’t help me much in my own business. This was despite having received the very best business training and completed two Post Graduate Diplomas in HR Management and Business Administration. All this was next to useless in my own micro business as against the valuable help I gained from my mentors.

My business partner of twenty five years, Clare, felt the same thing. She hadn’t realised it at the time but her corporate jobs and training hadn’t prepared her for running her own business but what she’d learned from her Dad, who had his own property business, was invaluable.

No surprise then that we decided to have a mentor, another micro business owner, for our first couple of years in business. We gave him our corporate contacts and in return he asked us wise questions which stopped us doing many of the foolish things we were about to do. No money exchanged hands although a heck of a lot of money went behind the bar during our, frequently scheduled, mentoring sessions.

Sitting or Standing Up Mentors?

One of the many theories I have, which perversely academic research and government policy has yet to pick up on, is that if you’ve got a primarily ‘standing up’ business you’re best to have a mentor that has a ‘standing up’ business too. ‘Standing up’ businesses would include most building trades, cafes, shops, blues bands, chocolate makers, ice cream makers and micro-breweries.

Similarly if you’re in a ‘sitting down in an office’ type business then choose ‘a sitting down in an office’ type mentor. I’m definitely not saying only get a mentor from a similar trade or industry, only government and BigBiz think in sectors, but do get someone who really understands what you have to do each day.

Oh and beware of men in suits if you’ve got a ‘standing up’ business’ or you’re a woman. I’m sure there are exceptions to these rules of mine for choosing a mentor but there won’t be many.

Sir Jimmy Fixed It for Us Every Day

Wrestler, DJ, marathon runner, TV presenter, volunteer hospital porter and the greatest charity fund raiser of all time, Sir Jimmy Savile, died recently. He was buried in Scarborough, where I live. Thousands turned out to acknowledge his real achievements for the people of Britain both at his service in Leeds and his burial in Scarborough. He was truly a man of the people, an inspiration to many of us, and the very same person on the telly as he was in the cafes and streets of Scarborough.

He made us feel better about life and he genuinely helped many thousands of people through adversity. He was eccentric to the last. He was buried in one of his trademark track suits, in a gold coloured coffin placed at an angle in the grave, so that he ‘could see the sea’. He was also a highly successful micro business owner, millionaire and a cracking volunteer biz and personal mentor.

Two of his proudest possessions were on his mantelpiece in his Scarborough flat. They were individual letters from Princess Di and Prince Charles thanking him for his help to them, as an informal mentor.

Lots of my business owner friends seem a bit crazy. The craziness is often just appearance and behaviour that shows we’re our own boss with our own values, passion and beliefs. Some can wrongly view this, like Sir Jimmy Savile was viewed, as not professional or not to be taken seriously. We are passionate about what we do and it’s bloody hard work doing it but we can be very useful business mentors too.

Get Mentoring

My businesses have benefited a great deal from the handful of business mentors I’ve had down the years. Most of the mentoring I’ve had is over the phone or nowadays by Skype. I usually contact my mentor when I’ve got a problem or see an opportunity that I want to talk through before taking a decision. I’ve also had a great time and learned a lot as a mentor to others. I have had some training on being a better mentor and I’m going to do some more shortly.

There are lots of places around at the moment where you can find a mentor or get some training to become a better mentor yourself. One such place is the Institute of Enterprise and Entrepreneurs, which I help run, and you can find out more here about Get Mentoring – free mentor training and free mentors.

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Business Awards – you have to be in them to win them

The last few months has seen a flurry of activity on the Business Awards scene – from Start-ups to Growth business, from Social entrepreneurs to Mumpreneurs there are so many opportunities to get your business noticed by entering a competition, being shortlisted, and potentially winning an award.

The big questions is, when there’s already so much to do in a day just running your business, is it really worth your time and effort applying? As I’ve already said there are many different competitions out there from local and regional awards to national events so the first thing to do is think carefully about which one has the ‘best fit’ for your business. For example, it might be nice to receive an award in recognition of you as a Mumpreneur, but if what you want to promote is the uniqueness of your products then going for an award such as “Made in Britain” may suit better. Equally, if you want to be known as an innovative business then applying for ‘Innovator’ awards may give you the focus you want.

There’s no denying it takes time and effort to apply for a competition so if you’ve missed the recent run of awards but are wondering whether to have a go next year, here are 10 potential benefits for you and your business:

  1. Raise the profile of your business on a regional or national level
  2. Use the application process as an opportunity to reflect on what your business is all about and clearly articulate your USP
  3. Revisit your business plan and map out your business metrics (how you measure success).
  4. Work on your business rather than in it by stepping back to look at achievements, areas for improvement, assessing how market trends and target markets may have changed
  5. Profile the expertise within your business to potential investors and clients
  6. Acknowledge the work of your team
  7. Gain significant PR and marketing opportunities for your business
  8. Gain a competitive edge over your rivals
  9. Give your confidence a boost
  10. Become a business that is in demand

Even if you’re not short-listed you will benefit from having spent some time working ‘on’ your business and you can use that knowledge to plan future strategies, identify weak areas and think about how you can make improvements ready for the next round of awards.

The majority are of competitions are free to enter but always check in case administration fees are applied. Aside from all the reasons listed above, if you win an award you will usually benefit from a superb prize package which may include a cash prize, mentoring, free PR and much more. So what are you waiting for?

For help in making the right impression with your competition application, click here for top competition tips.

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The importance of feedback for management and improvement

I don’t know how many of you have seen the film The Truman Show? But we’ve all wished we could live in a perfect world sometimes, where every traffic light is green and every decision goes your way. Working without effective feedback can sometimes seem like that – you complete a task or project, send it on its way into the business and move on to the next one. You presume that it went well, or was accepted, because you worked hard on it – so why wouldn’t it have been? Therefore you continue to work in the same way, follow the same processes, and produce the same results.

Of course, much of the time, projects are of the right standard and you’re right to continue to produce the same results, but sometime there is room for improvement or change. If it were the Truman Show then someone would be employed to work away in the background solving problems and smoothing your path and you’d know nothing about it. In real life, without feedback on whether things are working, the situation can often build to a sudden and unpleasant crash – when a project fails or a system doesn’t work as planned.

Effective feedback is critical for all of us to improve the job we do, maintain standards and learn from our mistakes. For example, if you’re a project manager you use the lessons learnt from each project to improve your performance on the next. Or you use ad hoc feedback from co-worker or your boss to modify your behaviour. You use sales figures to measure the success of a campaign. This process of review and feedback ought to be standard, but often isn’t.

As a manager, there are a few ways you can improve the feedback you provide:

• Make sure the feedback you provide is timely. Don’t wait for the end of a project if you can provide immediate feedback. This is particularly important if the feedback is about behaviour rather than process – make sure the situation is fresh in people’s minds.

• Make sure the feedback you provide is professional and constructive. If there’s a way to improve working methods, then make sure you help the individual or team to think through a solution. Consider whether there’s training that can be provided to improve project success or reduce the time spent on tasks. Is additional support required from the business in terms of resources or process improvement.

• Consider how else you can help going forward. Make it clear when you’ll provide more feedback, either on further changes needed or to support improvement. Do you need to set up a regular review process to formalise feedback, or you/the individual comfortable that ad hoc feedback will have the required impact?

Effective feedback can transform individual and organisation performance, so make sure you’re getting the most out of your people and projects.

GUEST BLOG: This business advice article was provided by Dr Ian Clarkson, Head of Project and Programme Management Product Development at QA – leading providers of Prince2 training. His role provides business direction and ownership of QA’s portfolio, programme, project and risk management curriculum. Ian is an experienced lecturer, author, speaker and consultant, having delivered programmes and projects in all industry sectors.

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Building better relations with your customers starts at the end

Today, I want to tell you a personal story of doing new things, taking risks, being innovative and being willing to fail in the quest to create something of value for my business, the people that I know, the small business community and my customers.

View the story “RARE Forum, The Drill Hall, London 3rd Nov 2011″ on Storify

We live in changing times. We live in times where the power of the consumer is rising and it is changing everything. We live in times where harnessing the power of relationships with our customers and our employees is becoming more and more key to our future growth and innovation.

Therefore, the onus on business leaders to learn, share ideas and network is rising as we think about how we grow our businesses.

There are many events in existence for businesses but these can be:

  • Either for large or very small businesses;
  • Organised by professional or trade associations and vendors of some sorts;
  • Filled with talks/speakers that talk for around an hour that are ultimately trying to show you how smart they are or are trying to sell you something; and
  • Don’t offer enough time for attendees to network, talk about and debate the issues that are presented.

Therefore, we thought it’d be great to develop and deliver an event for established small businesses, especially those with growing teams, across sectors.

In order to do this and to try and create a truly different event, we first started by describing the customer experience ie. what did we want the potential attendees to feel after they attended our event.

Here’s what we came up with:

Imagine this.

An event where you get to the end of the day and your attendance has solved a number of your most pressing problems, you have heard some great people speak, you have met a number of great contacts and your head is full of ideas for the future of your business. So much so, that when we hold the next one that you’ll want to bring a number of business contacts along it was so good.

Does that sound good?

Why did we do it this way? Well, rather than being lead by the features of our products or services, we started with the end in mind as we believe that is a better way to create something that will have an enduring emotional connection and value with our customers.

With that in mind we developed RARE Forum (www.rareforum.co.uk), an event that is:

  • A place to share ideas, experiences and to discuss and debate the issues of the day;
  • Not focused on selling anything (although there was be a price to attend);
  • Filled with with a number of punchy 20min speaker slots (TED style) centred around a theme;
  • Full of facilitated networking and debate;
  • Where the whole day will be recorded (video) and made available via the website to the attendees for them to watch again at a later date or share with their team and contacts; and
  • Where the output of discussions and answers to Qs posed by speakers will be collated and made available via a digital resource.

All this thinking and development was done earlier this year and I am pleased to say that on the 3rd November at The Drill Hall in Central London we held our first RARE Forum under the theme: ‘Business is Personal’. Talks over the course of the day covered subjects like:

  • Business is personal and why it’s getting more so
  • Unearthing killer customer insights
  • The world is changing fast, how can we keep up and change with it
  • How you can use your customers to help rally your troops?
  • Creating a customer centric business
  • What does being a leader mean in this new world?
  • Generation Y and Z and the future of the talent pool
  • What will our customers want in the future?

The day was a great success and was the first of many, we hope. We are now busy making plans for what happens next.

One of the things that we promised to do was to capture the ‘story of the day’ afterwards so that we could share that with the attendees as an aide-mémoire and as a way of capturing the essence of the day. You can check out the ‘story’ by following the link below. You really should take a look it as it includes all of the slides that the presenters used, pictures from the day, some sketches from our artist in residence and a whole set of tweets from our twitter hashtag: #rareforum. It’s also been done on Storify which means it looks pretty cool even if I do say so myself.

View the story “RARE Forum, The Drill Hall, London 3rd Nov 2011″ on Storify

For the team involved and myself personally it was a huge learning experience. Both exciting and scary in equal measure. What it did teach me, however, was that starting with the potential attendees, my customers, and what sort of experience and feeling I wanted to create for them helped give us a better understand of not what to do. But, more importantly, what not to do. Once we understood that we had a great platform to build from.

Another big lesson that I learnt is that if you want to make your business great, if you want to stand out from your competitors then you have to be willing to fail in public. However, done with the right intention and in the right way the actual risk of failure gets much, much smaller.

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Life’s a Pitch and then they buy

As a small business you know that every communication counts. When speaking with customers, suppliers, investors, competitors, or peers, the way in which you present yourself and your business will have a lasting impact on whether or not they do business with you, or in the case of competitors treat you as a genuine threat or potential collaborator.

Thinking of your business communications as ‘pitching’ may for some appear a little salesy yet there is nothing further from the truth.  Pitching in this sense is simply about  understanding, developing, and effectively communicating your authentic ‘personal brand’. It really doesn’t matter how many times you’ve won an award for excellence or how many features and benefits your product/service has, decision makers want to know about the person behind the business and will normally be influenced in their decision making by what they think of you rather than your business. I am reminded of a quote by Malcolm Levene who recently said “Being in demand for your services…is a direct response to how you behave and express yourself to others. These days that’s what counts”.  I think Malcolm is right and that engaging authentically with the customer or supplier, getting your ideas and passion across is far more likely to lead them to the next stage of buying or supplying.

If you’d like some tips and ideas to improve your pitching skills, take a look at the series of short videos from Paul Boross (aka The Pitch Doctor) on his You Tube channel. His message is simple – “You are the message, You are the Product, You are the Pitch”.

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Inbound marketing – it’s new and it’s hard but we must get better at it

There’s two types of marketing. The first is outbound and it’s largely about ‘buying’ attention, whether through print, TV, radio, banner advertising or cold calling. We’re familiar with this type of marketing as we learn about it at school and college, we see it on TV, hear it on the radio, see it all around us, read about it in many marketing 101 books and have experienced it throughout our working lives.

However, in recent years we have become more jaded and less trusting of what businesses say about themselves (ie. outbound marketing or paid media) due to the rise of the internet, how that impacts how we search and buy and how we are placing more store in reviews and recommendations.

Enter a different type of marketing: inbound marketing.

Recently, there was a great article and infographic across at Mashable called Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC] all about this topic that you should check out. The folks across at Voltier Digital produced a great infographic that highlights the differences between the two kinds of marketing. Statistics from the article highlight the decline in outbound marketing where:

  • 44% of direct mail is never opened, wasting a huge amount of time, paper and postage.
  • 86% of people skip through or just skip the adverts on TV by going to make a cup of tea.
  • 84% of 25 to 34 year olds have left a website due to an irrelevant or intrusive ad.
  • The cost per lead in outbound marketing is more than for inbound marketing.

So, what is inbound marketing? Well, it’s a style of marketing that helps a company get found by it’s customers. The sort of tools that you might use in inbound marketing could include:

  • White papers
  • Ebooks
  • Blogs
  • Search engine optimisation
  • Podcasts
  • Infographics
  • etc

Aha!, I hear you say. It’s what we’ve been doing already with a fancy new badge.

No, not exactly. It’s not about packaging, it’s more about approach. I wrote about this on my own blog a little while ago in Is your marketing both interesting and interested? and what I was saying was that inbound marketing is not about buying attention, it’s not about broadcasting your message and it’s not about trying to more ‘interesting’ than your neighbour or competitor. Inbound marketing focuses on producing materials and campaigns that are ‘interested’ in and useful to your customers.

This is what people are looking for, this is what people will share, this is what will fuel your retention, this is what will help you get found and this is what will drive your sales in future.

However, this is profoundly different to how we have been taught marketing and how most of us do it right now.

That means it’s not going to be easy to do as it’s new and it requires a different set of skills than the ones that many of us have already learnt.

However, all of us, including small and micro businesses, need to get better at it if we are to compete.

What does that mean? Well, one thing that is clear is that all businesses need to get better at writing, and writing a lot, if we are to produce the type of content and material that is going to help us get found.

One thing you could do is to start dusting off your writing skills or start finding the ‘writers’ in your team. You never know, they could be your marketing stars of the future.

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There are 3 of us in this relationship: Mum, Business Woman, and Me

There’s no doubt that being a Mum and running your own business has its challenges. I’ve been talking to a number of women recently who are doing just that (myself included) and one of the issues we struggle with most is finding a balance between family and business without losing the fact that we ourselves are occasionally in need of some breathing space!

For many mums, the freedom of being able to work around the child/ren (as opposed to the children around the work) is a key factor in deciding to start a business in the first place. It’s no good, however, if the guilt you feel when working and not focusing on your child/ren is transferred to your business so you end up feeling guilty about not working on the business when you’re spending time with the family.

This balance of family and business is further challenged by the immediacy of technology resulting in emails, texts, and calls constantly vying for our attention. The key here is to have the willpower to switch OFF that Smartphone (yes, I said off, not just put on silent!) and resist the temptation when you’re sat in Pizza Express to quickly check on something using their free Wi-Fi  (been there, done it, scanned the QR code!). Here are some more ideas to help Mums (and Dads) find a better balance and less guilt:

Set boundaries – boundaries are an important part of clearly communicating when you’re working and when you’re not. If you run your business from home, then a physical boundary such as a dedicated space (rather than the kitchen table) will really help. If you simply don’t have the space for that then check out the ‘Communicate’ idea below for making a chart. Don’t forget to set your ‘emotional’ boundaries either – by this I mean be clear in your head when you are ‘business person’ and when you are ‘mum’. Give yourself at least 15-20 minutes before you do the school run/they finish their nap/they return from grandparents (add/delete as appropriate) to clear your head of business things and get back in to ‘parent mode’.

Stay focused and work smarter – It’s easy to get distracted by social media, texts, emails, and calls. Put together a list each week (or each day if you prefer) of business and family related tasks you want to achieve. Allocate time for each and keep a note of how much time you are actually spending on them (you’ll be surprises). Prioritise and re-prioritise as often as you have to. There’s no need to be on social media all the time (or receive distracting ‘push notifications’ on your phone) that’s what systems like Hootsuite are designed for so you can schedule your tweets in across the day. Use the technology to get things done rather than distract you.

Communicate – this may seem obvious but it’s surprising how often we forget to let other members of the family and friends know what our working plans are. If you have an important call to make and you’re worried your child is going to shout out “mummy, I need a poo” in the background then let other members of your family know when this is scheduled and ask for their support in keeping little people occupied. If you don’t have a dedicated work space then a chart on the fridge indicating the times when Mum has the kitchen table for business will let everyone know when you’re working. Include information on this chart such as meetings and important calls too.  If you’re a very tech-savvy family you could set up your own system on Outlook or Google to share plans!

Make some time for yourself – I know this is often easier said than done, but it doesn’t have to mean going away with your friends for a weekend! Making time for yourself, even if it’s going for a quick run, having a manicure, reading the next chapter of your current book or going for a swim, can give you some much needed time out. It’s not unusual to hear that whilst exercising thoughts and solutions to problems become clearer so there are business as well as health benefits to taking some time out if that helps you feel less guilty!

Involve the family – getting the family involved in your work is a great way for them to learn about running a business. From a young age, children can enjoy for example sticking labels on envelopes and going to the post office. As they get older you can get them more involved in tasks such as answering the telephone or monitoring spreadsheets. The more they understand the more likely they are to support you.

Being a parent means there are always going to be unplanned events such as little people becoming poorly very quickly or having an accident at school.  Most people will understand your need to change business arrangements at short notice if there is no-one available to cover. Of course there will always be those that don’t understand, but perhaps it is time to reconsider those particular business relationships?

All the ideas here are equally applicable to Dads who are looking after children and running a business too, although you may want to substitute the manicure for a trip to the steam room or sauna!

If you’re a Mum or Dad running a business or freelancing, I can highly recommend the web site and magazine Work Your Way. It does what it says on the tin and is full of expert advice and support.

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Invoice Finance improves your Cashflow

As the world continues to recover from the pitfalls of the economic recession, businesses seek out ways to obtain conventional business finance and keep their debt at minimal level. This causes a huge strain on the cash flow of businesses especially those actively involved in day-to-day commercial operations.

Businesses that sell to other businesses prioritise themselves to maintain a cash flow that grows in perpetuity and this often appears to be an implausible task. Even the most solvent of businesses risk becoming untenable if they face cash flow problems. With recent innovations in commercial financing facilities such as invoice finance, companies can now rely on their outstanding debt to secure an immediate injection of funds.

Invoice Finance is a technique of borrowing money against pending sales invoices. It provides complete flexibility and allows a business to run itself without using its cash reserves. It is a very suitable facility for businesses that sell to other businesses as there is some assurance of the quality of the outstanding debt. In addition, invoice finance assists businesses of all sizes and has a specific financial package for all the industries it comes across.

In this difficult economic climate, banks are becoming increasingly reluctant to offer credit facilities to businesses. Even the most solvent of businesses could experience cash flow problems. In the interim, invoice finance permits you to secure business funding in a fluctuating market environment by providing cash advances against outstanding payments from customers. You do not have to wait 30-90 days to get paid and the end result is an instant cash boost against your sales account which allows you carry on your business stress-free.

What a feeble cash flow could mean to a business

Businesses in the UK have a culture of late and/or overdue payments which creates a giant pit in the finances of the creditor business. Customers in debt delay their payment of outstanding invoices right up to maturity date or later which leaves their cash flow in a favourable position. This causes a financial strain on the creditor business in need of funds to pay its bills and forces them into expensive forms of borrowing.

On a very local level, individuals who have money at home may not have the cash to buy a commodity in a shop which is heavily discounted. The same scenario applies to businesses that become restrained from short-term opportunities as they arise. Businesses with cash flow problems are often hindered from short-term equanimity and long-term expansion.

How Invoice Finance makes the cash flow

Invoice finance transforms outstanding invoices into cash available within 24 hours of raising an invoice. This creates higher levels of working capital and enables a business expand in a risk-free manner whilst taking advantage of accurate financial forecasting.

It is encouraging that this form of finance is growing at such an increasing rate as many businesses now can comfortably rely on invoice finance to get their cash flow back on track. With an invoice finance facility, businesses take advantage of the following:

Up to 90% of outstanding funds released almost immediately
The option to control the sales ledger and debtor collection
Increased working capital hence the ability to pay bills on time
Improved bargaining power and access to early supplier discounts
Flexible facility as its growth is dependent on your sales volume
Competitively priced facility
Fewer conditional requirements
Loan repaid each time your customer repays their invoice

Invoice Finance is best offered by a commercial finance broker who would have access to the suitable lenders that can help fuel growth in your business. Reasonable advance rates are offered and the remainder of the invoice value (less any charges) is paid to you once your customers settle their invoice.

GUEST BLOG: This business advice article was provided by Touch Financial, the Factoring specialists.

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Building a Brand – spell it out

I wanted to share a quick way to help you remember some of the essential elements of building your business brand through the acronym – yes, you’ve guessed it – BRAND.

I know there are many other elements to building a brand and plenty of ways to do this on a budget too (that’s for a later post) but these basic elements should keep you going for now.

Build and inspire loyalty and affinity with everyone (customers, suppliers, investors)

Recognise and develop your personal brand (people buy from people)

Authenticity is key – be yourself and let that shine through in your business

Network at every opportunity

Distinguish your offering from your competitors

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Top tips for writing press releases

I recently volunteered to draft a press release to promote an e-petition on behalf of micro-enterprises in the UK. I’m not a Marketing/PR expert though I have written a fair few press releases in my time, but faced with a blank screen I had a minor panic about whether I could do the initiative justice and get the attention of journalists first time.

A few deep breaths later I remembered the basic rules of writing a press release and got to work. The leader of the initiative was delighted with the result and with a bit of tweaking here and there it was ready to go.  Two weeks later with the main contents of the release included in a high profile blog it has been read in excess of 3000 times with over150 shares on Linked In and hundreds of Twitter tweets.

If you’re thinking of writing a press release for your business and wondering where to start, here are some of my top tips. Concentrate on getting the main body of the release written before worrying about a catchy headline:

  • Do your research and gather relevant, factual information to include either in the main body of the press release or at the end
  • Indicate whether it’s for immediate release or embargoed until [date]
  • Follow the who, what, where, when, and why structure for the story
  • Include quotes from yourself and/or relevant others
  • Include contact details at the end
  • Include links to relevant information for journalists to verify
  • Add in a photograph (of you or whatever you’re promoting if relevant)

Make it Newsworthy – read the release back again and ask yourself (better still ask someone-else) whether it’s a newsworthy story. Remember you are competing against hundreds and thousands of other businesses to get your release in that media so it has to be something that’s of interest to the majority of readers, relevant, and a maybe a little different.

Now you’ve written the release it’s time to think about a Headline. It does help if you can create an attention grabbing headline but be careful to keep it relevant to the content. Journalists will often tweak it anyway and devise their own headline if they like the story enough.

Take a mixed media approach to your press releases. There are plenty of web sites where your release can be submitted (mine was sent to journalism.co.uk) but don’t rely on this exclusively for your story to be picked up. Look at other offline options such as local newspapers, and magazines but make sure if you’re going local that there is a clear local angle in your message. Don’t forget to use social media e.g. Twitter, Linked In to promote it and ask followers/networks to send it to their journalist contacts. You could also try to get it included in a high-profile blog like we did.

Think carefully about the timing when you send a press release – if it lands on desks the busiest day of the week it’s unlikely to get noticed, so try to find out when deadline day is (especially for local media) and avoid it!

The more you practice writing press releases the better you’ll become. Don’t be afraid to keep sending them in, there’s no guarantee the first, second, or even third one will be published but if it’s a quiet news day you could be lucky and the fact you’ve persistently tried to get their attention means they are more likely to remember it. Good luck!

If you’re interested in the press release I wrote, you can view it here. If you believe #microbizmatters do feel free to sign the e-petition too!

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