Getting into bed with the celebs

Apr 27, ’12 6:55 PM

Author Leonora Soculitherz Categories Business Bootstrapping, Business Funding, Business Mentoring, Business Startup, Employment, Entrepreneur, Finance, Home Business, Micro Business, News, Self-employed, Small Business / SOHO, Start-Up

Not about frocks

Keep up won’t you; I’m not asking you to actually sleep with the celebs. I don’t allow anyone to sleep with me. Simon Cowell’s unofficial biography mentioned Dannii Minogue but not me. Yet, coincidentally, I also have a chic shorter ‘do and a couple of designer frocks with an of-the-moment statement shoulder.

No, what I want you to do is consider why government folk, like your Brit Prime Minister, David Cameron, choose celebrities and big company chiefs to advise them on promoting and supporting business start-ups. Put it another way: why don’t your government ask people who have started and are currently running micro businesses to advise them on enterprise policies?

For example, they could use Stefan Topfer instead. Stefan is the Editor of The Small Business Blog and is a highly successful entrepreneur. Then there’s my hopeless agent and highly unsuccessful entrepreneur, who still knows a thing or two about starting and running micro businesses, Tony Robinson OBE.

Not about self-employment

The answer to my question is ‘charisma’. This is something the glampreneurs and fat cats have but the aforementioned German and Yorkshireman do not. Perhaps they’re messy eaters too, especially with posh nosh. You see your government like to portray starting your own business as something anyone can do. In fact they want everyone to do it whilst the big corporates, that are running the country, lay off thousands of employees. It makes the unemployment figures look acceptable.

Furthermore, the Banks and Big Companies want the 6% of start-ups that become substantial businesses as their customers and the glampreneurs want to sell all the start-ups their books and events.

It is about aspiration

Celebrity spokespeople will stay ‘on message’ for government. On message is that entrepreneurs are sexy and wealthy but the self-employed are the great unwashed. On message is that successful start-ups need to invest in financial services (loans, insurance and pensions), utilities, technology, and management and business skills – plus have a volunteer mentor, who may not have started and run their own business, on their shoulder.

Government and corporate leaders legitimise these messages about enterprise, such as, ‘Business in You’, as important for ‘trough filling’. The trough is filled with lots of dosh from start ups buying lots from big companies, taxation and lack of pay out to the welfare state and corporate social responsibility. The public sector and big company leaders keep filling the trough even as they lay off thousands of their employees.

Off message

Business owners, like Stefan Topfer and Tony Robinson OBE, recommend an alternative approach which is that people starting a business are best to bootstrap, test trade, not borrow, and should spend most of their personal time winning customers and managing cash flow.

Furthermore, they suggest that the best help they’ll get will be from other self-employed and micro business owners and that they may need to avoid supplying big corporates as they’ll pay them after, an average, 80 days. In fact, this German/Tyke combo hardly recommend start-ups do any of the stuff most government spokespeople, glampreneurs and corporate leaders do.

So now you know why government get into bed with the celebs.

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Who can you trust to help you and your biz?

Apr 27, ’12 12:20 PM

Author Tony Robinson OBE Categories Accountants/CPAs, Business Funding, Business Ideas, Business Mentoring, Business Planning, Business Service Professional, Business Startup, Business Trends, Entrepreneur, Getting Things Done, Home Business, Infrastructure, News, Professionals, Relationships, SME News Round-up, Self-employed, Small Business / SOHO, Small Business Support, Sole-Trader, Start-Up, Suppliers, be successful, bootstrap

Who can you trust to help you to survive and thrive?

There is a better way of getting help than from Government and Big Company funded start up and micro business support programmes. That’s not to say we don’t want their help and a lot of these free offers of help are good and needed.

Many of my friends and colleagues that are excellent micro business advisers and mentors give their time free to help on many of these programmes. However, whether you get one of these excellent advisers and mentors is a lottery.

Not all help is good for you and your business.

It shouldn’t be pot luck as to whether you get good help or not. In fact some of the help on offer, sadly, should carry a health and wealth warning.

UK examples of stuff that may be ‘Hot or Not’

For example, in the UK we’ve got a plethora of government backed initiatives, often with Big Company offers, designed to help start-ups and small businesses, such as ‘There’s a Business in You’; ‘Start Up Britain’; ‘LEPs’; ‘College start up courses ’; ‘Business Link’; ‘Mentorsme’ and ‘Self-employment programmes through A4e and other major welfare to work providers’.

On top of this there are lots of awards and business pitch competitions sponsored by Big Companies where the winner will get money plus help from a corporate executive or TV celebrity entrepreneur as part of the ‘prize’.

Beware The Know It All Executive

For 26 years now, along with hundreds of other business owners, I’ve warned against the many advisers that think because they’ve been in a senior management job and had some training in coaching, advising, consulting or mentoring that they possess the know how to support start-ups and micro-business owners.

Starting and running your own micro enterprise is not, primarily, about formal research, planning, loans and management skills. Indeed, most corporate managers are lost without a formal business plan, a budget with money to spend already there and some staff.

Worse still, many of the people that design the start-up or micro business owner support programme or competition, that these corporate executives will act as advisers or mentors for, have no experience of starting or running their own micro enterprise.

Blind Alleys

It is the blind leading the blind as no-one knows, including the prospective or existing micro business owner, whether it is useful or dangerous help being offered. Even the big company product and service discounts that are part of the support or prize package may be stuff that you don’t need and may be very unhelpful to getting on with the business of winning and keeping customers.

As Lord Alan Sugar says ‘The last thing you want is government interfering in business because they don’t know what they’re doing. What you want is for them to create a level playing field’

The Better Way

So, recognising that many start-ups may not be able to pay for micro business owner friendly, professional advice what is my better way.

Only allow yourself to be advised, coached, trained or mentored by someone that other micro business owners can vouch for.

Always ask the adviser or mentor at the very first meeting what experience they have of starting and running a micro business (0-9 employees) and if you’re not convinced ask for someone else to help you that other micro business owners can also vouch for.

The Rocking Better Way

As you may know, I’m a co-founder of what will be the biggest self-help community of micro business owners in the world – the Enterprise Rockers.

We help each other to, as Lord Sugar recommends Government should do, level the playing field. No obstacles to our opportunity to succeed. We also trade with each other and help each identify what does help us and what doesn’t.

If you’ve started and registered your business -join our movement and ask other micro business owners what and who is best to help you to survive and thrive. You’ll find that the best helpers are Enterprise Rockers too.

In addition and coming soon , if you can afford to pay for professional advice, the Enterprise Rockers are creating a directory of micro business friendly, proven, practical, professionals. They’ve all started and run their own micro businesses. Our directory will be called SpeedBizSolutions and it takes the risk out of those times you’re looking for an independent professional to help you and your business.

There’ll be free help too if you’re not sure what you’re looking for. See you in the Rockers!

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Yes, Ex-Minister,#MicroBizMatters!

Mar 28, ’12 10:55 AM

Author Leonora Soculitherz Categories Balderdash, Business Books, Business Startup, Entrepreneur, Finance, Freelancer, Home Business, Micro Business, MumEntrepreneur, Question & Answer, Reader Stories, Recession Survival, Red-Tape, SME-Blog, SOHO/SMB/SME/Micro, Self-employed, Small Business / SOHO, Small Business / SOHO, Start-Up

Question Time

Just before I flew home to Canada I was asked by my inept agent, Tony Robinson OBE, to chair a ‘Question Time’ type debate at a large micro business conference in his home town of Scarborough.

Micro businesses (0-9 employees) are, apparently, quite important to the UK. There are 4.5 million of them and they comprise 96% of all businesses. There are up to 500,000 micro business new starts each year and newer micro businesses provide most of the new jobs and innovation. As it is, micro businesses provide a third of employment and a fifth of UK turnover.

With the right support over 80% of new micro businesses will survive over 3 years and 6% of these will become substantial employing businesses. The conference was the opportunity for micro business owners to tackle government and big company leaders on what they will do to ensure micro enterprise thrives in Britain.

The Panel

The panel comprised of Will Scoop, MD of WhoppaStores, Sir Harry Gantwitt, former Secretary of State for Business and now Adviser to Investment Banker, JK Sexangold, and Robinson himself.

The clueless Robinson, Co-Founder of the Enterprise Rockers, was standing in for Bernard Ogbrush, Shadow Minister for Transport, whose train had been delayed because of sun on the tracks.

It was all a bit of a rush actually. The former Secretary of State was keen to return south almost from setting foot in Scarborough. Apparently he’d been intimidated by the seagulls, not because of their rather fearsome looks – heavily muscled, bald, tattooed and pierced – but because of their bad language towards him. Gantwitt blamed their swearing on binge drinking and vowed to increase the price of alcohol in pubs and clubs.

It wasn’t going to be an easy session to Chair. Robinson was useless and Scoop had already said to me he wouldn’t be able to comment on anything to do with fuel, alcohol, adult skills or women. This was because Scoop was not only MD of the WhoppaStores supermarket chain but also Director of the BigPubCos Trade Club.

In addition he was Chair of the Apprenticeship Services and WhoppaStores holds the UK employer record for receiving the most skills training funding from government. Scoop was also Chair of the ‘Equal Pay for Women in the Private Sector with Women in the Public Sector’ Committee. Basically he was working with Government on ‘confidential to policymakers’ solutions’ to just about everything and so couldn’t comment on hardly anything.

Gantwitt was coming into the panel not having endeared himself to all the micro business owners in the room by saying that the government was powerless on fuel prices.

His words were: ‘I know it’s difficult for those of you in road haulage and man and van firms but you’ll appreciate we can’t affect the price of oil and what is happening thousands of miles away from Britain. We’ve got an excellent public transport system in London and we’ll just have to use it – it’s greener too’.

I think Gantwitt is wrong about binge drinking too. Any local will tell you that seagulls are stealth drinkers partaking in a bottle or two of Rioja every evening with their meal.

I wanted the Question Time over as soon as possible. These were three appalling men on the panel which I couldn’t be doing with. Also, I’d spotted a rather nice evening gown, by Gino Cerutti, in Frockabella and wanted to claim it before the shop shut.

The Discussion

The following is a transcript of a segment of the ‘Question Time’, which will interest readers of The Small Business Blog. The question they were answering was ‘Do the panel think that micro business owners got a fair deal in the recent Budget?’

Gantwitt: Most definitely. The incentives they need to grow, we gave them. Firstly, they can now borrow lots to grow their little businesses into proper Smeese that solve our transitory unemployment blip. In fact who knows some of them may even be able to borrow enough to supply WhoppaStores in the future (a minute’s laughter ensued between Scoop and Gantwitt).

Scoop: Just to underline Harry’s point there. The government’s loan guarantee website makes it clear they should save £50k on a £5 million loan.

Robinson: Would anyone like a glass of water?

Gantwitt: Secondly, we incentivised them to reward themselves with a decent wage on a par with many of our advisers, by removing the 50p tax rate on salaries over £150k. It was stopping real entrepreneurs being entrepreneurial both as managers in big companies and Smeese too.

Me – Soculitherz (pronounced So-cool-it-hurts): Some say most micro business owners, real entrepreneurs, don’t want loans this size and that loans well under £50,000 are needed plus there isn’t anyone in the room that can afford to pay themselves anywhere near the wages you’re talking about.

Scoop: I’d like to come to the former Secretary of State’s defence here. The government is encouraging owners of Smeese to seize their place at the bottom of the supply chain to companies like ours. Frankly, they won’t get there without significant investment and reserves too. After all, the average time large companies, like mine, take to pay the bills of little businesses is 80 days. We do that for a reason you know and that reason is only the fittest survive.

Robinson: Would anyone like an extra strong mint?

Me: But how can micro businesses survive when your supermarkets take all their business away?

Gantwitt: Can I repay the favour and answer that for Will, Chair. Look this isn’t a ‘size’ issue it’s a ‘management’ issue When I was Secretary of State, my advisers …… by the way, my advisers knew a lot about small business, they even had them in their home doing repairs and stuff. My advisers worked very closely with Bill’s Senior Management team and only had the highest praise for them.

Scoop: Absolutely Harry and we’re indebted to national, regional and local government for supporting and investing in our expansion. What these owners of these little businesses need to do is get trained in management and hire lots of cheap or subsidised by the government, staff.

Robinson: Has anyone got a pencil sharpener?

Gantwitt: Spot on Will. This management skills gap means we’re lagging behind our international competitors in productivity and diversification. If you have the skills then it doesn’t matter who you are … a butcher or baker or candlestickmaker … you’ll manage through WhoppaStores doing better and cheaper what you were doing and you’ll already have transitioned to say … a clothes shop…

Scoop: ….. we do clothes…

Gantwitt: … or mobile phones…

Scoop: …we do mobile phones…

Robinson: Did we all remember to switch our mobile phones off?

Gantwitt: …or hairdressing, insurance … you get my drift. Would you credit …

Scoop: …absolutely, Harry, driftwood we don’t do.

I was going to challenge them on how bad the budget and current government policies were for both self employed and employed women, especially for those with young children. Then I remembered that Scoop wouldn’t answer such questions, Gantwitt wouldn’t care and Robinson would just blush. The only way out of this mess for Britain is to appoint women to all the top jobs in Government, the City and the top 100 corporates. Job done.

So I wrapped it up and reminded the audience that my latest book ‘Stripping for Freedom‘, despite being written with Robinson, was still selling well on Amazon.

———–ENDS ———–

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The Real Deal – Don’t Accept Anything Less

Mar 19, ’12 8:55 PM

Author Tony Robinson OBE Categories Business Funding, Business Ideas, Business Marketing, Business Startup, Finance, Freelancer, Getting Things Done, Reader Stories, SOHO/SMB/SME/Micro, Self-employed, Small Business / SOHO, Start-Up, be successful, do a reality check, market and sell, plan your business, start-up in business, start-up in business

Entrepreneur Conferences need a business health warning.

November and March are always the biggest months for Enterprise and Entrepreneurship conferences. Last week, I was lucky enough to be in Liverpool for the Global Entrepreneurship Congress. Last year it was in Dubai and next year it’s in Rio de Janeiro so we were lucky to have it in the UK. Liverpool is awesome, as is the Beatles Story, but I’m afraid the Congress didn’t float my boat. However, I did learn something important, for start up success, that I’d like to pass on.

On jumping into the taxi to take me to Lime Street station from my hotel I said to the taxi driver ‘Heck you were quick, you surprised me’. To which the taxi driver said ‘That’s what my wife says’. I laughed and it was a fab trip to the station and the taxi driver certainly earned his tip for cheering me up and educating me about all the new exciting development in Liverpool. That Liverpool taxi driver was the real deal. Everything you hope a taxi driver will be and that comes from real experience of handling hundreds of fares.

Intrepreneurs ain’t entrepreneurs

However, many of the speakers at the Congress weren’t. The reason they weren’t is they were people with monthly salaries in jobs. They were passing on what they think is important to be a successful entrepreneur. But really they were still just successful people in jobs not the real deal entrepreneur/enterprise owner. That’s different. They have budgets and functions and staff – it takes quite a bit o success before a start up gets any of these. They hadn’t taken a risk, on their own, with their own money to start and run their own enterprise. Only those that have are the real deal and can new starts authentic advice.

It’s simpler than they make out

The problem is they were magnetic, interesting people and you could tell why they’d got to the top and why peers might regard them as great leaders and entrepreneurs but what they were saying was dangerous. Indeed it is safer if prospective enterprise owners ignore their advice – difficult I know – because they’ll overcomplicate things for you and over-complication usually leads to very expensive ways of doing business.

Sir Richard Branson and Lord Sugar, despite their many critics, are definitely the real deal and although they’re now at the top of large organisations they haven’t forgotten what it is to start your own enterprise. Hearing from them is a reality check. Some things they said that show they are still totally in touch with practical realities. Branson is in favour of student type loans for start ups, and so am I. The difference between him and many of the other speakers is that he says, something like ‘it doesn’t take much money to start a business’.

Lord Sugar says something similar when he advises start ups that a good tip is to ‘work out how you’re going to make the salary you need in your first week of trading’. They know the value of a £pound and they see a few £thousand as a significant investment. Many bank advisers aren’t interested in loans under £50,000. Yet you or I investing £500 in our start up enterprise will be regarded as a serious entrepreneur by anyone who has started their own business.

Enterprise isn’t complex and it’s about your ability to sell products and services. It is not about leadership, business planning, strategy and pitching to investors.

Multiple income streams and test trading

Two weeks earlier I’d been in Leeds City library at an event for people thinking of starting their own business. Apart from my wonderful co-founder of the Enterprise Rockers, Tina Boden, the speakers made setting up and promoting your own business sound very complex. Why? Because all of them were speaking at the event for free. They hoped that the delegates might seek them out afterwards and pay them for their advice. If they made starting up sound easy no-one would pay them to help them. Again, advisers are not always the real deal.

What was disturbing were the number of people I spoke to that after listening to advice from the stage thought they had to work one business idea into a serious business plan and then get the finance to fund their plan. Two people I spoke to were very relieved to hear from me that you should test as many ideas as you can.

In fact testing is more important than planning. Certainly you can start with more than one product or service and can have multiple ways of making money. You may even choose to have money from a part time job or freelancing to help you in the early months.

Happiness is more than one egg in the basket

One person I spoke to went away happy that he could start, virtually the next day, seeing if he could make some money from both landscape gardening and making bicycles easier to ride by perfect fitting and alignment. He had been trained in law and was very confident at writing and was even more pleased that he could blog about totally different subjects and lead prospective clients to two very different websites.

The big lesson to me from all this is that real entrepreneurs that have started and run their own business know that the focus is on what can I sell, to whom, by when in order to start earning my living through my busness. That’s the real deal.

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2012:The Year Enterprise Rocks

Dec 30, ’11 6:21 PM

Author Tony Robinson OBE Categories Announcements, Employment, Freelancer, Getting Things Done, Home Business, Micro Business, MumEntrepreneur, Self-employed, Small Business / SOHO, Small Business Support, Sole-Trader, Start-Up

Making it Better and Fairer

It will be a rocking good start to 2012. The UK Enterprise Rockers movement is inviting journalists to kick off 2012 by covering the launch of our #MicroBizMatters campaign. The Enterprise Rockers, all micro business owners, have chosen Scarborough to host the media launch event at noon on January 9th.

Scarborough is a former winner of both the most enterprising place in Britain and the most enterprising town in Europe. Oh and the two founders of the Enterprise Rockers, the wonderful Tina Boden and me, live there.

The aim of the Enterprise Rockers movement is to make life better and fairer for all Micro Business Owners. The #MicroBizMatters campaign will improve awareness of the importance of the UK’s 4.5 million micro businesses, including start-ups, to jobs, the economy and communities.

Although the UK is the first to launch the Rockers there is already interest being shown in many countries to take up our movement, including the US.

Positive Messages Will Tackle Discrimination

The campaign also seeks to make people more aware of the discrimination by Government, Banks and Big Businesses against micro business owners and what the benefits to Britain would be if they gave them a fairer chance to survive and thrive. The campaign also positively recognises large organisations that the Rockers agree are micro enterprise friendly such as Apple, the Co-op, British Library and ACAS.

Founder Tina Boden, who owns a fine food company, explained, ‘We’re not a political, lobbying or a fee paying membership organisation. Micro business owners freely get involved in the Rockers to do as much or as little as they like. We agree everything by majority decision.

We believe that by thousands of us supporting each other, trading with each other and carrying the same messages in villages, towns and online all over the UK that we can harness the power of plenty to make life better and fairer for micro business owners.

Our #MicroBizMatters campaign will make people aware why it is important that Britain is more micro enterprise friendly. This in turn will improve the future prospects for micro-business owners including start-ups.’

Why this way works?

For me, it is really important that everything we do is really positive. As micro enterprise owners we are and have to be positive people and we’re used to just getting on with ‘doing the biz’ so we’re certainly not moaners and we’re not looking for hand outs.

We’ve made very little progress in the last twenty years consulting with Government Ministers and their officials to try and get a better deal on skills and support for start-ups and enterprise owners. So the Enterprise Rockers movement is a welcome change of direction.

As one in seven of the adult workforce in the UK are running their own micro businesses there can’t be many of the population that don’t know, and more importantly, would like to help a micro business owner to earn an honest living.

Politicians are only interested in what the public think around election time but by the next UK election we’re pretty sure that we’ll have enough public opinion on our side so that they, for the first time, will need to state what they are going to do for micro business owners (0-9 employees).

Fact: Micro-Business Matters

Influencing public opinion and in turn government is a small part of what we’ll achieve. After all, we’ll never be as important to Ministers as Big Business and the Banks but we can hopefully stop 95% of government funding and support going to bigger business so that the 95% of all UK businesses that are micros get a fairer deal and an even break.

We’re growing. We already provide most of the new jobs, innovation and best help to communities and we contribute a third of all private sector jobs and a fifth of UK turnover. The thousands of Enterprise Rockers actively involved on Twitter, Facebook, Linked In and ready to champion our #MicroBizMatters campaign will make life better and fairer for us all.

The #MicroBizMatters campaign already has 750 signatures on its ‘Tell Us What You’re Doing for Micro Enterprises Not for’ SMEs’ government e-petition. This already puts it at Number 14 out of over 600 e-petitions to the government’s Department of Business, Innovation and Skills.

Whilst the Rockers are not campaigning, through #MicroBizMatters for government funding they are requesting that government reduces its funding and support to Bigger Business. For example for every £50 million of government support 4.5 million micro businesses get 6000 big businesses get £1 billion.

Time to join our band?

The launch of #MicroBizMatters takes place in the Penthouse, the Sands, North Bay, Scarborough at 12 noon on Monday, 9th January. If you know a journalist then ask them to either register here http://enterpriserockersofficiallaunch.eventbrite.co.uk/?ref=enivtefor&utm_source=eb_email&utm_media=email&utm_compaign=invitefor&utm_term=readmore&invite=MTU1Nzk2OS90b255QGVudHJlcHJlbmV1cnN1ay5jb20vMA== or they can arrange to interview the founders of the Enterprise Rockers by e-mailing tony@entrepreneursuk.com with their requirements.

There’s also no better time for you to get involved with the Enterprise Rockers. It’s free and you can join our Enterprise Rockers discussion groups and MicroBizMatters discussion groups on Facebook and Linked In or follow us on Twitter @EnterpriseRocks or check out our website http://enterpriserockers.co.uk and sign our Government e-petition at http://t.co/QK36cLlU

Thanks lots – enjoy 2012 the year of the Enterprise Rockers.

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Mirror Mirror on the wall…’tis the season to reflect

Dec 6, ’11 12:00 PM

Author Lorraine Allman Categories Business Checklists, Business Ideas, Business Startup, Entrepreneur, Entrepreneur, Micro Business, Self-employed, Small Business / SOHO, Small Business / SOHO

I have often been quoted as saying you need more than just a good idea to get a business off the ground. I’m sure over the festive season many people taking a rest from work will be hearing the cogs whizzing as they take some time out to ponder on a new business idea, and wondering if 2012 will be the year it all takes off.

I read an interesting and slightly amusing article the other day written by Jason Hesse concerning where entrepreneurs get their ‘big ideas’ from. A survey showed nearly half of British entrepreneurs come up with their business idea in bed, so I have a feeling over Christmas many new business ideas will be born for those fortunate enough to have a lie in or two.

Now I don’t want to be accused of “Bah, Humbug!” so I’m not going to start listing all the things required to accompany these ‘big ideas’ and spoil your ‘Eureka!’ moment. Instead, my advice is to go and talk to those people already in business. They will tell you the reality about what’s required not only to get your business idea off the ground but to survive and thrive.

If you’re one of those businesses up and running, then you’ll know how important it is to take time to work ‘on’ your business, reflecting on what’s going well and areas of the business (and yourself) you need to prioritise to make 2012 a better year.

Here are some areas to focus and reflect on:

Business Plans – What were your plans for 2011 – did you achieve/exceed them? What made a difference? What are your plans for 2012 – will you achieve them on your own or would some collaboration/partners/employees help?

Market trends – What’s happening in your target market? Future trends? Are your target groups changing? Where will they be spending their time/money in 2012?

Competitors – What are they doing? How are they doing it? New competitors on the horizon?

Accounting systems – Are they working for you, could they be improved? Are they effective in helping you manage/predict cash flow?

Mentoring/Coaching – how are you developing yourself as well as your business? Are there skills you’re going to need for future plans? Who do you talk business with?

I’m sure there are other areas specific to your business, but this is a start. Talking of start, everything detailed above is also relevant to those of you dreaming up those big ideas in bed this month too (so I guess I did manage to sneak a list in!). There is plenty to be thinking about.

Whether you’re spending Christmas in bed dreaming up your new business, or sat at the computer on Boxing Day trying to work out the online self-assessment system, have a wonderful time and don’t forget when your mirror asks the question “Who is the greatest of them all?” you know the answer!

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The Best Biz Mentors Can Be A Tad Crazy

Nov 23, ’11 2:30 PM

Author Tony Robinson OBE Categories Business Ideas, Business Mentoring, Business Startup, Business Trends, Entrepreneur, Getting Things Done, Home Business, Micro Business, MumEntrepreneur, News, Personal Business, SOHO/SMB/SME/Micro, Self-employed, Sole-Trader, Start-Up, be successful, grow your business, start-up in business

My Dad

I reckon my first business mentor was my Dad. He started his own business, working from home, because, like many people I know, it was the best way of earning a living. His health was very poor so he had to pack in his job. In the five years between me being 13 and 18, when he died, he built a very big business. It was always a micro business, like 95% of the businesses today in the UK.

It became big in income but never had more than six employees. It was a sales agency in the wooden box and pallets industry. Many years later, when I started my own business, I realised that nearly everything useful that I’d learned about enterprise had come from my Dad as my business mentor.

He was an unlikely ace business mentor. My Dad left school at 14, picked everything up as he’d gone along, and was a complete eccentric, a showman and a storyteller who instinctively turned anything formal into a party. At football, Hull City, he had a seat just behind the Directors’ box so that he could hurl abuse and one-liners at them from start to finish. I wouldn’t sit with him.

Corporate Crackers

The point is that what I’d learned in Senior Management, even Managing Director, at two major American multinationals didn’t help me much in my own business. This was despite having received the very best business training and completed two Post Graduate Diplomas in HR Management and Business Administration. All this was next to useless in my own micro business as against the valuable help I gained from my mentors.

My business partner of twenty five years, Clare, felt the same thing. She hadn’t realised it at the time but her corporate jobs and training hadn’t prepared her for running her own business but what she’d learned from her Dad, who had his own property business, was invaluable.

No surprise then that we decided to have a mentor, another micro business owner, for our first couple of years in business. We gave him our corporate contacts and in return he asked us wise questions which stopped us doing many of the foolish things we were about to do. No money exchanged hands although a heck of a lot of money went behind the bar during our, frequently scheduled, mentoring sessions.

Sitting or Standing Up Mentors?

One of the many theories I have, which perversely academic research and government policy has yet to pick up on, is that if you’ve got a primarily ‘standing up’ business you’re best to have a mentor that has a ‘standing up’ business too. ‘Standing up’ businesses would include most building trades, cafes, shops, blues bands, chocolate makers, ice cream makers and micro-breweries.

Similarly if you’re in a ‘sitting down in an office’ type business then choose ‘a sitting down in an office’ type mentor. I’m definitely not saying only get a mentor from a similar trade or industry, only government and BigBiz think in sectors, but do get someone who really understands what you have to do each day.

Oh and beware of men in suits if you’ve got a ‘standing up’ business’ or you’re a woman. I’m sure there are exceptions to these rules of mine for choosing a mentor but there won’t be many.

Sir Jimmy Fixed It for Us Every Day

Wrestler, DJ, marathon runner, TV presenter, volunteer hospital porter and the greatest charity fund raiser of all time, Sir Jimmy Savile, died recently. He was buried in Scarborough, where I live. Thousands turned out to acknowledge his real achievements for the people of Britain both at his service in Leeds and his burial in Scarborough. He was truly a man of the people, an inspiration to many of us, and the very same person on the telly as he was in the cafes and streets of Scarborough.

He made us feel better about life and he genuinely helped many thousands of people through adversity. He was eccentric to the last. He was buried in one of his trademark track suits, in a gold coloured coffin placed at an angle in the grave, so that he ‘could see the sea’. He was also a highly successful micro business owner, millionaire and a cracking volunteer biz and personal mentor.

Two of his proudest possessions were on his mantelpiece in his Scarborough flat. They were individual letters from Princess Di and Prince Charles thanking him for his help to them, as an informal mentor.

Lots of my business owner friends seem a bit crazy. The craziness is often just appearance and behaviour that shows we’re our own boss with our own values, passion and beliefs. Some can wrongly view this, like Sir Jimmy Savile was viewed, as not professional or not to be taken seriously. We are passionate about what we do and it’s bloody hard work doing it but we can be very useful business mentors too.

Get Mentoring

My businesses have benefited a great deal from the handful of business mentors I’ve had down the years. Most of the mentoring I’ve had is over the phone or nowadays by Skype. I usually contact my mentor when I’ve got a problem or see an opportunity that I want to talk through before taking a decision. I’ve also had a great time and learned a lot as a mentor to others. I have had some training on being a better mentor and I’m going to do some more shortly.

There are lots of places around at the moment where you can find a mentor or get some training to become a better mentor yourself. One such place is the Institute of Enterprise and Entrepreneurs, which I help run, and you can find out more here about Get Mentoring – free mentor training and free mentors.

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Life’s a Pitch and then they buy

Nov 15, ’11 8:09 PM

Author Lorraine Allman Categories Entrepreneur, Relationships, Sales, Self-employed, Small Business / SOHO, be successful, market and sell

As a small business you know that every communication counts. When speaking with customers, suppliers, investors, competitors, or peers, the way in which you present yourself and your business will have a lasting impact on whether or not they do business with you, or in the case of competitors treat you as a genuine threat or potential collaborator.

Thinking of your business communications as ‘pitching’ may for some appear a little salesy yet there is nothing further from the truth. Pitching in this sense is simply about understanding, developing, and effectively communicating your authentic ‘personal brand’. It really doesn’t matter how many times you’ve won an award for excellence or how many features and benefits your product/service has, decision makers want to know about the person behind the business and will normally be influenced in their decision making by what they think of you rather than your business. I am reminded of a quote by Malcolm Levene who recently said “Being in demand for your services…is a direct response to how you behave and express yourself to others. These days that’s what counts”. I think Malcolm is right and that engaging authentically with the customer or supplier, getting your ideas and passion across is far more likely to lead them to the next stage of buying or supplying.

If you’d like some tips and ideas to improve your pitching skills, take a look at the series of short videos from Paul Boross (aka The Pitch Doctor) on his You Tube channel. His message is simple – “You are the message, You are the Product, You are the Pitch”.

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There are 3 of us in this relationship: Mum, Business Woman, and Me

Nov 8, ’11 1:44 PM

Author Lorraine Allman Categories Entrepreneur, Freelancer, Home Business, Lifestyle, MumEntrepreneur, MumEntrepreneur, Self-employed, Work/Life Balance, Work/Life Balance

There’s no doubt that being a Mum and running your own business has its challenges. I’ve been talking to a number of women recently who are doing just that (myself included) and one of the issues we struggle with most is finding a balance between family and business without losing the fact that we ourselves are occasionally in need of some breathing space!

For many mums, the freedom of being able to work around the child/ren (as opposed to the children around the work) is a key factor in deciding to start a business in the first place. It’s no good, however, if the guilt you feel when working and not focusing on your child/ren is transferred to your business so you end up feeling guilty about not working on the business when you’re spending time with the family.

This balance of family and business is further challenged by the immediacy of technology resulting in emails, texts, and calls constantly vying for our attention. The key here is to have the willpower to switch OFF that Smartphone (yes, I said off, not just put on silent!) and resist the temptation when you’re sat in Pizza Express to quickly check on something using their free Wi-Fi (been there, done it, scanned the QR code!). Here are some more ideas to help Mums (and Dads) find a better balance and less guilt:

Set boundaries – boundaries are an important part of clearly communicating when you’re working and when you’re not. If you run your business from home, then a physical boundary such as a dedicated space (rather than the kitchen table) will really help. If you simply don’t have the space for that then check out the ‘Communicate’ idea below for making a chart. Don’t forget to set your ‘emotional’ boundaries either – by this I mean be clear in your head when you are ‘business person’ and when you are ‘mum’. Give yourself at least 15-20 minutes before you do the school run/they finish their nap/they return from grandparents (add/delete as appropriate) to clear your head of business things and get back in to ‘parent mode’.

Stay focused and work smarter – It’s easy to get distracted by social media, texts, emails, and calls. Put together a list each week (or each day if you prefer) of business and family related tasks you want to achieve. Allocate time for each and keep a note of how much time you are actually spending on them (you’ll be surprises). Prioritise and re-prioritise as often as you have to. There’s no need to be on social media all the time (or receive distracting ‘push notifications’ on your phone) that’s what systems like Hootsuite are designed for so you can schedule your tweets in across the day. Use the technology to get things done rather than distract you.

Communicate – this may seem obvious but it’s surprising how often we forget to let other members of the family and friends know what our working plans are. If you have an important call to make and you’re worried your child is going to shout out “mummy, I need a poo” in the background then let other members of your family know when this is scheduled and ask for their support in keeping little people occupied. If you don’t have a dedicated work space then a chart on the fridge indicating the times when Mum has the kitchen table for business will let everyone know when you’re working. Include information on this chart such as meetings and important calls too. If you’re a very tech-savvy family you could set up your own system on Outlook or Google to share plans!

Make some time for yourself – I know this is often easier said than done, but it doesn’t have to mean going away with your friends for a weekend! Making time for yourself, even if it’s going for a quick run, having a manicure, reading the next chapter of your current book or going for a swim, can give you some much needed time out. It’s not unusual to hear that whilst exercising thoughts and solutions to problems become clearer so there are business as well as health benefits to taking some time out if that helps you feel less guilty!

Involve the family – getting the family involved in your work is a great way for them to learn about running a business. From a young age, children can enjoy for example sticking labels on envelopes and going to the post office. As they get older you can get them more involved in tasks such as answering the telephone or monitoring spreadsheets. The more they understand the more likely they are to support you.

Being a parent means there are always going to be unplanned events such as little people becoming poorly very quickly or having an accident at school. Most people will understand your need to change business arrangements at short notice if there is no-one available to cover. Of course there will always be those that don’t understand, but perhaps it is time to reconsider those particular business relationships?

All the ideas here are equally applicable to Dads who are looking after children and running a business too, although you may want to substitute the manicure for a trip to the steam room or sauna!

If you’re a Mum or Dad running a business or freelancing, I can highly recommend the web site and magazine Work Your Way. It does what it says on the tin and is full of expert advice and support.

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100 Things You Should Know As A Freelancer or Self-Employed

Sep 19, ’09 1:57 PM

Author Stefan Töpfer (Editor) Categories Self-employed

If you are a freelancer, virtual assistant or self-employed then winweb.com has a list of over 100 tips & tricks for you on how to make your business more profitable, how to find more clients and other useful ways to improve your small business.

During times like these you can’t afford to miss a trick, so why not go over to the WinWeb blog and find out more.

Read more @ WinWeb Business Blog

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