Category SME-Blog

Top 5 Tips for Better Marketing

!cid_CF682DD0-D4EF-4328-A711-50E49F677CDC The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.

  • Recognise that you are not a big business and should not try to advertise in the same way that they do.
  • Offer a small or scaled-down version of your product at a lower price.
  • Combine several products or services to create a premium service that can be sold at a premium price.
  • Come up with an unusual marketing strategy and use it to differentiate your business from the competition.
  • Don’t forget about your existing customers – offer them great deals and incentives to stay with you.

If you have additional tips, please share them in the comments section.

How Working From Home Can Work For You

Working From Home

As regular readers of my blog will know I strongly believe that working from home is one of the best ways to do business. Not only have I worked from home for over ten years, but the majority of my staff at WinWeb.com also work from home. Working from home will change your life, and here are just a few reasons why…

Your business will save money – If you can manage to run your business without the need for an office you could save thousands of pounds a year. Imagine having that weight lifted from your shoulders!

Increased staff efficiency – Working from home means that there is no long commute for your staff. Not only does this reduce their stress levels, but it also increases the amount of available time for them to dedicate to work. This can increase efficiency hugely saving your staff time, and you money!

Financial security – Having the reduced overheads that come with your staff working from home means that during times of economic slowdown your business is well-protected. While your competitors have to pay out for expensive office space that they don’t need as clients dry up, your business can continue to thrive.

Beat the fuel hike – With fuel duty set to increase steadily over the coming year what better way to save you and your employees money than by cutting out the commute? This will not only save money but it also reduce the carbon footprint of your small business.

Tap in to an undiscovered work source – There are groups of people for whom working in an office is not a practical. I consider these groups to be an untapped work source that could be an asset to your small business. An ideal example of people in this category are parents, childcare is hugely expensive and allowing people the flexibility to work from home means you can gain the staff others are missing out on!

There may be genuine reasons why your small business cannot have its staff working from home, but I believe that for every problem that prevents people in working this way there is a solution; which is why I began my business WinWeb.com. Working from home can save small businesses money, and if that can help reduce that awful small business mortality rate I spoke about last week then I’m all for it.

Top 5 Tips for Small Business Taxation

!cid_CF682DD0-D4EF-4328-A711-50E49F677CDC The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.

  • Seek advice from a tax professional – although it won’t be free, ultimately it will save you time and money.
  • Keep records of all income and expenditure.  Don’t throw away or lose your receipts.
  • Set aside your tax payments well in advance and resist the temptation to dip into this fund.
  • Make sure you take advantage of any tax breaks that you might be entitled to as a small business owner.
  • Schedule a “tune-up” with your tax advisor every twelve months to re-evaluate your situation.

If you have additional tips, please share them in the comments section.

Why Do So Many Small Business Start-Ups Fail?

Small business success

Starting a small business can be a worrying and daunting time for would-be entrepreneurs. With four out of five small business start-ups ending up in failure the statistics are stacked against small business owners. But knowing why small businesses fail could just be the key to making sure yours doesn’t!

Knowing the pitfalls that other small business start ups have made can stop you making the same mistakes. I believe there are six fundamental issues that cause small businesses to fail:

- Lack of planning – I’ve said it before and I’ll say it again, starting a business without planning where you want to go is like starting a car journey with no idea of your final destination; you’re bound to get lost. To avoid this mistake set a clear goal of where you want to be, and how you are going to get there.

- Inability to delegate – Within every business someone needs to keep an eye on the bigger picture; and have an overview of everything happening internally and externally around the company. That person should be you and if you have your head buried in the accounts you won’t. So delegate and outsource all the tasks that can be done by others and free yourself to focus on the bigger picture.

- Unwillingness to change – As a small business you cannot afford to remain motionless as your market and the world around you drives forward. Adapt and develop your small business so it is forward thinking and innovative, not behind with the times.

- Forgetting that cash is king! – A small business needs to keep its eye firmly focused on cashflow, as soon as a business loses sight of this then they are prone to failure. Plot and analyse your incomings and outgoings to make sure your small business stays on the right track. Don’t expect massive profits from the outset, but don’t accept a loss.

- Lack of objective targets – Not measuring the success of campaigns, products or services can be disastrous for a small business. Is that PR campaign your running really worth the money? Does Twitter really bring traffic to your website? Know what to measure and you’ll know how successful you are.

- Not asking the right questions – When you are a small business start-up knowing which questions to ask, and to who, is difficult. I aim to answer as many as I can here on my blog, but a new website, Advicely, offers tailor made answers to your small business questions.

Whilst avoiding these pitfalls won’t necessarily guarantee your small business success, knowing what not-to-do can help you to focus on the things that you should do. I know that small businesses are going to be the making of this country – lets pull together reduce that horrific statistic.

Top 5 Tips for Small Businesses at Easter

!cid_CF682DD0-D4EF-4328-A711-50E49F677CDC The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.

  • Send out invoices as soon as possible to avoid cashflow problems over the Easter period.
  • Make sure in advance that you have enough stock because you may have difficulty sourcing any extra.
  • Use the downtime to assess your market as a whole and plan for future growth.
  • If you have spare time, start getting your tax returns ready during the 4-day break.
  • Most importantly, remember to relax and have fun!

If you have additional tips, please share them in the comments section.

Don't Underestimate The Importance Of Time Management

Time management

I’m sure everyone has had days, weeks, months or even years of feeling snowed under with work, stressed and like they have little time for family or friends. Within a small business it seems that this is compounded, with less people to delegate to and, if you are the small business owner, a vast majority of tasks falling to yourself.

Planning how to manage your time is not a waste of time! Once you have decided how to plan your time you will become much more efficient saving yourself a lot of time, which you can then spend with your family and friends.

Here are some key ways to improve your time management:

- Track your time The first step to successful time management is to find out where you are wasting time. Keep a log of your daily activities; and if there are huge amounts of time missing from your day then you know you are procrastinating somewhere!

- Prioritise, prioritise, prioritise! If you have an endless amount of tasks to complete, knowing where to start can be impossible. Write down everything you need to do and assign numbers to each task. This will give you focus and increase your productivity.

- Set goals. If you have a clear goal in mind for every day, or even each hour, then do all you can to achieve those goals.

- Establish time limits for specific tasks. Only allow yourself a certain amount of time for tasks that can become time consuming, such as reading and responding to email.

- Outsource and delegate! Remember, there are only 24 hours in a day, so let other people help you. Delegate to others in your business, or if you are a sole-trader, outsource work that you do not have to do yourself. Bear in mind that your time is money!

There will, of course, be times when deadlines need to be met or work just has to be done that will make even the most well organized small business owner feel that they are not managing their time effectively. But, if you stay on top of time management the majority of the time then a happy work/life balance shouldn’t be impossible.

Top 5 Tips for Training Employees on a Budget

!cid_CF682DD0-D4EF-4328-A711-50E49F677CDC The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.

  • Many equipment manufacturers offer free training to companies that purchase their products.  Don’t overlook the usefulness of this.
  • Attempt to form a training co-op with other local companies to cut costs.
  • If you have close links with customers that have a standardised training routine already in place, consider working with them to train your employees also.
  • Try to encourage employees to take advantage of the training opportunities offered by their unions or local universities.
  • Consider sending one employee for training and then have them train the others when they return.

If you have additional tips, please share them in the comments section.

Budget 2010 – The Saviour for Small Businesses?

11 Downing Street

Today, Alistair Darling revealed the budget for the coming year. A lot of policies were focused was on helping small businesses with a “£2.5 billion one-off growth package”. Really, though, this is going to do little to really help small businesses.

The chancellor included tax breaks, better access to credit, better payment terms from the public sector and lower business rates for small businesses. In summary:

- SME’s can double claims for investment allowances during their first year of business, allowing claims of up £100,000 from taxable profits to be invested in to the business.

- A cut in business rates for one year for SME’s – with up to 345,000 small businesses paying no rates at all.

- The threshold for capital gains tax to be charged at 10% will be increased from £1million to £2 million.

- State-controlled banks would offer up to £47 billion in loans to SME’s in the next year.

However, these headline grabbing, unsubstantial and inflated promises hide many policies that will place a huge strain on SME’s. The increase in National Insurance contributions will hit small businesses hard, as will the increase in fuel duty.

Whilst there are numerous policies in place for SME’s in this budget, I consider that many of the policies are headline grabbing and clear electioneering in the face of the forthcoming General Election. In truth, there is little new money in this budget for SME’s, and little of real substance to help those that are struggling. In my view this was a token effort from Mr. Darling to rescue his government from the brink.

What small business needs, Mr. Darling, is help. Not policy.

Good Customer Service Can Go A Long Way

customer service

For a small business, customer retention can prove as profitable as sourcing new customers. In fact, retaining current customers can be more cost-effective as no outgoings are necessary to market and sell to them. You have already got them hooked; now you just need to keep them!

The key to keeping customers, and I’m sure this won’t be a surprise to you, is customer service. A sure fire way to lose a customer is to provide bad customer service, and in a similar way good customer service can keep people coming back time and time again. Word of mouth also means that good customer service can bring you new clients; although not as quickly as bad customer service will mean potential clients write you off! A bad reputation will stick, and you need to bear this in mind when dealing with each and every one of your customers. How many of us haven’t ranted to our friends about our dealings with a service provider?

But, what makes good customer service? First, it is important to remember that it is your customers who keep you in business. So, listen to them. Get to know them, answer their questions and always be courteous and polite even if you’ve had an awful day!

Help people to understand what they are buying from you. Not only explain the intricacies of your systems, software or products, but also sell them the attention to detail, patience and customer care that comes with buying from your small business. Make sure people understand what you are selling them; if they struggle, find it awkward to use or difficult to get to grips with you customer will become frustrated and this won’t reflect well on you.

When dealing with an angry or frustrated customer, take a deep breath and be patient, understanding and sympathetic, without being patronising or condescending. Help them through their problem, if necessary apologise, and thank them for their custom.

If a customer comes to you with a problem, never underestimate the power of saying “yes”. Always try to resolve an issue; customers will appreciate you going beyond the call of duty for them. They will then tell their friends and, hey presto, you’ve not only retained your current customer you’ve also appealed to new ones.

As a customer I always appreciate a smile, a thank you and personal service. So why shouldn’t I strive to give my customers the same? The answer is that I do. Do you?

Top 5 Tips for Learning More About Your Customers

!cid_CF682DD0-D4EF-4328-A711-50E49F677CDC The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.

  • Try to figure out exactly what it is that you want to know about your customer base.
  • Develop a set of questions to ask them.  You could use these for direct mail, telephone marketing or focus groups.
  • Unless you have marketing experience in-house, you may wish to hire a marketing firm to develop questions and analyse findings.
  • Instruct employees to keep a record of all feedback they receive and then discuss it at staff meetings.
  • Make the necessary changes once you know exactly what your customers want.

If you have additional tips, please share them in the comments section.

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