Marketers and advertisers all around will tell you that packaging sells. With high consumerism rates and a plethora of almost identical products on the market, attracting people to what your SME has to offer means having packaging to support it. Along with an appealling product together with attractive packaging, there are other significant factors that need to be consideration. When looking at functionality, the right packaging needs to prove safe for transportation and in addition comply with regulatory standards and labelling guidance’s. So if you aim for your product-based business to grow, thinking more about the investment of the right packaging will become increasingly relevant.
Appealing to the consumer’s taste
When thinking about the food industry especially, complying with strict standards and labelling guidelines whilst making the packaging as attractive as possible at the same time is not an easy task: This is where professional food packaging solutions come into play. Where the compliance of labelling guidelines are merely standard procedures for experienced food packaging designers and producers, the goal of providing a design that attracts customers is always a challenge. For manufacturers of food products and groceries, getting the product packaging right from the beginning plays a huge part in the success or failure in a highly competitive industry.
With ruthless decision making of consumers made in a fraction of a second, sometimes putting yourself ahead of the rest by considering essential design tips like the brand identity, colors and materials is valuable. With almost all major companies playing by this seemingly psychological game, an appealing design can attract new consumers, reflecting in successful sales figures. Realistically for good and innovative design, hiring a product or branding agency is not cheap but there are many design websites and blogs out there dedicated to this topic and may spark some creativity of your own:
The theme that can be seen with a large proportion of these examples are that they demonstrate a clear style and point of difference.
Combining labelling guidelines and design within standardised sizing
For SMEs in the production market and wanting to ensure important labelling and packaging guidelines are executed first, there are manufactuers on the market offering automatic labelling machinery and food packaging solutions. As exemplified by these shelf-ready packaging ideas, there are excellent solutions for effective packaging which can be carried out yourself.
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