If you are not sure whether your product is appropriate for selling on a mailing list, here are some useful criteria to check:
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Easy to Understand – The value of purchasing your product is immediately clear
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Unique – It is unlike anything else on the market
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New – It has only recently been released and needs exposure
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Problem Solving – It has a new solution to an everyday problem
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Simplistic – It only has one main function and solves the problem entirely
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Aesthetically Pleasing – It is nice to look at and will display well in catalogues
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Durable – It will not be easily damaged during shipping
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Year-round Appeal – It is not a seasonal product with limited appeal
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Safe – There is no foreseeable danger to consumers
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Wide Appeal – There is a sizeable target market for the product
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Quickly Manufactured- There is no long production process involved
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Affordable – Sub $100 products sell best in catalogues
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Mailing – Standard size products are easiest to ship in bulk
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Patented – You need to have some sort of copyright to protect your idea
