As I mentioned before, traditional business marketing is changing. TV, radio and print media are in decline, because more and more of our time is spent online, the convergence of all these entertainment technologies has been going on for over a decade now and for the time it all seems to be IP – Internet Protocol centric.
What has that to do with my small business(?) – you may ask. It is actually crucial for your small business to understand this trent so you can act on it and actually save some money, by not wasting it on the wrong advertising medium.
Your small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer-, Professional-, Personal business, may have the greatest product or service, but if you can not make people find you and your products, your small business and business start-up is in trouble, before you even started. There are many parts to the successful small business puzzle and to prevent business failure – blogging could very well be one of them.
Every small business website should have a blog connected to it – needless to say that every small business without fail should have a website. It does not matter if you work globally or locally, a website and blog is a must, not just a nice to have.
A small business blog will help you with the following:
- providing a platform for your small business to interact with your customers
- getting real time feedback from your clients
- provide additional information about your business, services and products
- get your story told your way, offer some control of public opinion
- create buzz about your business and products
It is easy to get a blog with your website hosting company or from WinWeb – you can be up and running in minutes. Hosting your own blog can be more technically demanding, but above all it will waste a lot of your valuable time – writing the articles (posts) for your blog is important – not running your server and blogging software.
Remember nobody is going to tell your story for you and nobody can tell your story better than you yourself.