Tag Adrian Swinscoe


Your future growth is not about your prices, it’s about your customer service and your people

I’m a great believer that a business’ greatest source of growth is its existing customer base and anyone that knows me knows that I can ‘harp’ on about it all day and what it takes to harness that growth potential. Today, rather than me telling more stories of how and why that could work, I…

What can Jack White and vinyl records can teach small business about customer loyalty?

A couple of days ago I read a really interesting story in the Evening Standard called Sound Check: The shop that Jack White built, about a business that Jack White, most famously known as the lead singer and guitarist with The White Stripes, an American rock duo, has set up. The business is called Third…

Book Review: Rare Business by Adrian Swinscoe

Running a business is one of those things like driving a car, when you sit behind the wheel and start the engine you usually know where you are going. For some reason with all the changes in our business lives, such as the rise of social media, traditional marking failing rapidly and the importance of…

RARE Business – A New Book By Adrian Swinscoe

A fellow blogger who has previously written here on the SME-Blog, Adrian Swinscoe, has released a book entitled RARE Business. In RARE Business, Adrian speaks about how businesses both large and small can build better relationships with their people and customers enabling them to drive sustainable growth. Business and customer relationships are something I feel…

Is Your Networking Fishy Enough?

Networking is an essential growth strategy for any small (even large) business. However, there is an essential difference between having a strategy and how you implement it and many small businesses try networking with little success. One of the main reasons can be that, although they go out and network with many new businesses, they…

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