Tag Advertising


How to create a Professional Image for your Small Business

How to create a Professional Image for your Small Business

Setting up your own business is a dream for many and a reality for those brave enough to take the initial steps. Having your own business can provide a great deal of satisfaction but it can be hard at the initial stages as you are having to contend with competitors who are often well established…

Using the Internet to promote your Business

Using the Internet to promote your Business

If being ‘tech savvy’ is not your forte, then it might be wise to start thinking more about ways the internet and digital media can help promote your business, as there is an increasing number of new marketing opportunities out there which are fairly cost efficient – especially if you are willing to be a…

Top tips for Print Advertising

Top tips for Print Advertising

Not long ago I was travelling on the London Underground and caught sight of this advert at Kings Cross Station. The image made me chuckle. More importantly for Vodafone, it got my attention. Unfortunately, so many print ads fail to perform like this Vodafone ad. In fact vast amounts of money are wasted by businesses…

How Print Media is helping to Drive Mobile Commerce

Much has been written in the press and by bloggers about the impending death of print advertising but is this really the case or is it simply an evolving format? Recent research and reports from Mobile Commerce Daily suggests the latter with marketers now looking at new ways to connect traditional print advertising with mobile…

Taking over the (virtual) world

The online space is very competitive and businesses can sometimes struggle to be seen. Your business probably can’t afford to buy any physical land, so why not grab yourself some virtual land and start taking over the map one grid at a time? That’s exactly what the people at Landjacker are allowing businesses to do.…

Inbound marketing – it’s new and it’s hard but we must get better at it

There’s two types of marketing. The first is outbound and it’s largely about ‘buying’ attention, whether through print, TV, radio, banner advertising or cold calling. We’re familiar with this type of marketing as we learn about it at school and college, we see it on TV, hear it on the radio, see it all around…

4 tips for retaining your customers online

Small business owners who deal with customers face to face generally know what makes their patrons tick and can therefore plan to retain them effectively through their strategized business model. Despite nearly every small business having a website, from my viewpoint there is a clear lack of retention strategies being applied to the customers who…

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