Tag Business


Pinterest is of B(iz)interest

The not so new kid on the social media block, Pinterest, is causing some waves. Question is – is it anything, business owners should get involved in? The short answer is YES. Pinterest is especially useful if you produce iconic goods, art or great visual material that looks good on a billboard. Essentially, you are…

London 2012 Olympics – Even Better Business

Excitement for the London 2012 Olympics is visible everywhere in London these days, but how do you enjoy the games when you have a business to run? You may even be one of the lucky ones and have a ticket to an event. Or you fear the interruption it will cause to your daily business…

I’d be ….

…upset, to put it politely. But then I am a bloke. Let’s face it, everyone would understand it, too. I’d cut the sponsorship, I’d cause a fuss and I would probably be very rude about it. But then Ginni Rometty, IBM’s CEO is a woman and Augusta National has a 79 year male only history…

Waiting for complaints to respond to is normal. Going looking for them is better

I was talking with a bunch of business owners the other day and was explaining a phenomena called The Complaint Iceberg. I’ve written about it a bit more here. To bring the concept to life I asked if anyone had gone to a restaurant, as an example, and Had a bad enough experience that they…

The Questions I Would Ask If I Were Marketing Your Business – Comment and Part 1

About a month ago I read the following post: The Questions I Would Ask If I Were Marketing Your Business on the MarketingProfs site. It’s a pretty interesting article and worth a read, particularly where it pushes for more data and real examples to be used to back up all the advice and information that…

Busting a few blogging myths for small businesses

When I speak to business owners, whether to a group or one on one, about social media and, particularly, blogging, I often get a sense of unease in the room. A lot of that is to do with people’s fears about writing, being wrong, being creative, having enough time, criticism from others etc etc. This…

Sometimes great customer service only needs to be easy and familiar

We’ve all seen the news lately and heard of lots of large and small businesses closing down. No doubt, you’ve also seen the impact on your high street with both large and smaller, independent retailers shutting up shop. However, it’s important to realise that despite uncertainty in the economic environment, high levels of competition and…

Get more customers by understanding your sharers

Consumer and customer behaviour is changing in front of our eyes. As a result, there is a lot of talk about how our marketplaces are changing, the influence of digital channels, the importance of word of mouth, how social media channels are allowing customers to find and share us with their friends and networks and…

Inbound marketing – it’s new and it’s hard but we must get better at it

There’s two types of marketing. The first is outbound and it’s largely about ‘buying’ attention, whether through print, TV, radio, banner advertising or cold calling. We’re familiar with this type of marketing as we learn about it at school and college, we see it on TV, hear it on the radio, see it all around…

How Building Better Relationships with Your People and Your Customers Can Deliver Sustainable Growth

I was thinking about what to write today and I couldn’t get my mind off something that I had written earlier in the year as a manifesto across at Changethis.com. This is quite a long post and is mostly the same as the manifesto but it’s message is simple and bears repeating, I believe. However,…

Are you compliant with your software licensing?

Are you compliant with your software licensing? In the day-to-day running of a modern business, IT is now omnipresent, so it makes sense that managing, controlling and protecting a company’s software assets is also high on the agenda. Software Asset Management is one way to do this, and most businesses should seriously consider the implementation…

Being In Business Means Being Online

It is my belief that in order to succeed, businesses should have a distinct online presence. Being online enables small businesses to sell to customers across the country, even around the world, not limiting their customer base to those just around their chimneybreast. I have spoken before about small businesses that want to stay small,…

Why Your Small Business Needs A SWOT

As a small business owner, or entrepreneur, you have no doubt heard of a SWOT analysis. But with a heavy workload, is it really necessary for your small business to complete a SWOT analysis? In my experience, it is an absolute must to do a SWOT analysis for your small business. A SWOT analysis is…

WinWeb Business Blog: 100 Business Bootstrapping Tips.

Over on our WinWeb Business Blog we just released a list of 100 Small Business Bootstrapping Truths. If you find running your small or home business hard and you are looking for ways to save some money, then you should go and have a look. Spending money is easy, but will not always get you…

WinWeb.com – Business Blog: 10 Business Bootstrapping Rules for Small & Home Business

If you are thinking about starting your own small business, or have already started your business, but maybe find the going tough, then this and the other articles in this series are for you. But before you start reading the other articles you need to be familiar with the term “bootstrapping”, to better appreciate the…

Business Problem Equals Small Business Opportunity.

As we slip deeper and deeper into this recession/depression one could get the impression that the business opportunities are disappearing. It is easy to fall into this trap with all the media coverage of the credit crunch, housing bubble, job losses and so on. But once you look past this and stop surrendering to the…

Book Review: Spare Room Start Up by Emma Jones

I have known Emma for a while and know of her infectious passion for home businesses first hand. When she told me she had written a book about starting and running a home business I asked here for a copy to read and review it here for my readers. Emma also runs Enterprise Nation, a…

WinWeb Business Cloud - Creating Financially Sustainable Businesses