Most businesses have some type of contact form on their website as an alternative to posting their email address publicly. This form will have been designed to collate all the information that is required to deal with a customer query or follow up on a potential lead. But how much did you think about the…
Happy customers are usually the greatest evangelists for your brand. They will quite happily spread the word about how much they love your business and tell everyone exactly why they like it so much, whether it be via social media or speaking to their friends in person. The difficult part is making your customers want…
Ask the right people Over the past month I have received a plethora of requests via social media or email to vote for various businesses whose owners, or directors, I have come in to contact with either this year or in years gone by but who I have had no trading experience with at all.…
It’s a funny old world sometimes – I usually spend several hours per day doing online customer support. Instinctively I always introduce myself just as “Stefan” and do not elaborate on who I am or what I do. Today however I had two people ask me if I was the CEO of the business and…
Small businesses often complain that they cannot really compete with larger firms. Economy of scale is usually cited as the main reason for this. Large firms are able to purchase raw materials and stock on a scale that a small business could never afford. However, small business owners often overlook some of the benefits that…
