Tag marketing professionals


How to build an experiential campaign

Experiential marketing isn’t something reserved for big business with equally big budgets – elements of experiential marketing can feed into campaigns, whatever the size of your company. For many, the aim of experiential marketing is to accelerate the customer’s decision making process, which executed well, can reduce your marketing and ad spend elsewhere. This post…

The Questions I Would Ask If I Were Marketing Your Business – Comment and Part 1

About a month ago I read the following post: The Questions I Would Ask If I Were Marketing Your Business on the MarketingProfs site. It’s a pretty interesting article and worth a read, particularly where it pushes for more data and real examples to be used to back up all the advice and information that…

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