Tag Marketing/PR


Stand out from your competitors and make 2014 the year that you start harnessing the power of blogging

Recently, I was trawling through my Evernote store of articles when I came across a Social Media Examiner article from a few months ago called: Blogging a Top Focus for Marketers and Other Trends Shown in New Research. Before I go on, I must say that I use Evernote to ‘clip’ and store articles that,…

Are incentives the missing piece of your customer review picture?

Have you considered making a special offer or discounting your prices to try and drive extra sales? If you have, or are considering doing so in the future, let me ask you to pause for a second and consider something….. Imagine you are researching, browsing or shopping for something new. Also, let’s say you are…

5 Of The Best Education Marketing Tips For Twitter

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Twitter has rapidly established itself as one of the best marketing and promotion tools available. Its bite-sized content and highly social nature means it’s the perfect platform for getting people to talk about your educational establishment. From events and goings on to staff recruitment, Twitter is incredibly powerful. However, getting the best out of Twitter…

A simple approach to generating marketing content that will also help you deliver better customer service

Research released earlier this year by Sabio and the Customer Contact Association that showed that anywhere between 25% and 40% of the calls made to UK contact centers are unnecessary or avoidable. The research highlighted that the most common causes of calls to businesses were to do with: Customers chasing information about deliveries, how to…

Infographic: Small Business Website Marketing

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It is quite easy nowadays to setup a website for your small or micro business, but driving traffic to it can be a difficult task. So you might be interested in today’s infographic that demonstrates what other businesses are doing to market their small business online. There are some useful facts and figures here such…

Using the Internet to promote your Business

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If being ‘tech savvy’ is not your forte, then it might be wise to start thinking more about ways the internet and digital media can help promote your business, as there is an increasing number of new marketing opportunities out there which are fairly cost efficient – especially if you are willing to be a…

Importance of Business Cards for Small and Medium Sized Businesses

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Business cards are a highly effective marketing tool and are the best way of passing on your contact details to new and existing customers. Printed business cards are often the first impression new contacts will have of your business. Business cards add credibility to your business, if you choose not to have them customers may…

Vanish, Facebook and helping yourself by helping your customers

There have been reports recently that Facebook’s popularity is waning in the UK, with one report suggesting that “a 9 per cent drop in Facebook usage since April 2012” because users are: “fed up with social marketing promotions” and “nervous their personal info would be handed over to third parties” The report goes on to…

Top 5 Summer Business Tips

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It is just over three weeks until the official start of Summer 2013. The changing of a season is a great excuse to make changes in your business that you have been putting off for awhile. Here are our Top 5 Tips for Summer: 1. Adopt a summer theme to your marketing efforts. Many families…

Your chance to pitch to a former “Dragon”

Speaker at Podium

If you’ve ever wanted to pitch on Dragon’s Den – but can only spare about six seconds – then you are in luck. Former Dragon Doug Richard will be using Twitter and the video app Vine to accept very quick six second pitches as part of his Launch Me competition. If you haven’t used Vine…

How to build an experiential campaign

Experiential marketing isn’t something reserved for big business with equally big budgets – elements of experiential marketing can feed into campaigns, whatever the size of your company. For many, the aim of experiential marketing is to accelerate the customer’s decision making process, which executed well, can reduce your marketing and ad spend elsewhere. This post…

Breaking the marketing inertia that may exist in your business

Recently, a new study on SME marketing conducted by the Centre for Economics and Business Research (CEBR) – reported here – was released. In the study, they found that the average SME is only achieving 39 per cent of its planned marketing activity. According to the study, whilst 77 per cent of SMEs recognise that…

Digital marketing for small businesses

For a lot of small businesses entering the digital sphere can mean venturing into unfamiliar territory. However, in a world where customers now ordinarily expect to find sign posts for even the smallest brands and firms online, the world of marketing is becoming less about working on and offline and more about taking an integrated…

A simple guide to PR for SMEs

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Hiring a PR firm for the first time can be a tricky task for SMEs but for those who want to grow their business it’s often a necessary step. If you are starting to find that more of your time is being taking up with promoting your business than running it, or you are about…

Custom USB Sticks Great When Holding Marketing Events

Some people love them and some people hate them but there is no doubt that the marketing event is a vital necessity for networking, finding new customers and raising brand awareness. The above statement was one of the key messages from the recent ‘Small Business Week’ held in Chicago, USA which ran at the beginning…

Five Simple Marketing Tips for Small Businesses

I have been thinking about what to write for this post for the last couple of days. Whilst doing my research and thinking about a few ideas I came across the following infographic that I wanted to share with you. What I like about it is that it concentrates on some very simple things that…

Are you jumping steps in the relationship cycle?

Recently I read a read an article from Forrester called: “B2B Marketers Have A Blind Spot: The Buyer Journey”. It was the first paragraph and diagram (below) that caught my eye: “Last month, I was immersed in face-to-face dialogue with senior B2B marketing leaders from well-known companies who were attending Forrester Forums and FLB events,…

Taking over the (virtual) world

The online space is very competitive and businesses can sometimes struggle to be seen. Your business probably can’t afford to buy any physical land, so why not grab yourself some virtual land and start taking over the map one grid at a time? That’s exactly what the people at Landjacker are allowing businesses to do.…

6 ways to better blog content

I was talking with a colleague earlier today and we were discussing blogging, marketing and how to engage with your customers and with more customers. I’m a great believer in blogging being a really powerful marketing tool. (I’ve written about blogging and marketing here before in Inbound marketing – it’s new and it’s hard but…

The Questions I Would Ask If I Were Marketing Your Business – Comment and Part 1

About a month ago I read the following post: The Questions I Would Ask If I Were Marketing Your Business on the MarketingProfs site. It’s a pretty interesting article and worth a read, particularly where it pushes for more data and real examples to be used to back up all the advice and information that…

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