Tag print media

Top tips for Print Advertising

Top tips for Print Advertising

Not long ago I was travelling on the London Underground and caught sight of this advert at Kings Cross Station. The image made me chuckle. More importantly for Vodafone, it got my attention. Unfortunately, so many print ads fail to perform like this Vodafone ad. In fact vast amounts of money are wasted by businesses…

How Print Media is helping to Drive Mobile Commerce

Much has been written in the press and by bloggers about the impending death of print advertising but is this really the case or is it simply an evolving format? Recent research and reports from Mobile Commerce Daily suggests the latter with marketers now looking at new ways to connect traditional print advertising with mobile…

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