There’s nothing worse than having a small business that nobody has ever heard of. You work hard every day to provide people with a great product or service and yet when you type your company name into Google it doesn’t even get to the front page. Today’s tip column reveals our Top 5 Tips for…
By now you will be aware about whether or not your efforts to make Small Business Saturday into a successful event for your business were actually successful. But, assuming that you managed to draw people into buying from your online store or in person, how are you planning to capitalise on that momentum? Here are…
Business cards are a highly effective marketing tool and are the best way of passing on your contact details to new and existing customers. Printed business cards are often the first impression new contacts will have of your business. Business cards add credibility to your business, if you choose not to have them customers may…
Conformity is a real business problem especially in the field of marketing promotions. In fact it’s a disease that left unchecked, sends companies to the wall. When you’re promoting your business, you naturally want your message to stand out, be remembered and ideally go viral. Yet, so many businesses camouflage what they say because they…
Yesterday we shared an infographic that explained how to keep people reading or watching your content. But how do you actually get them to view it in the first place? Today’s infographic has a whole host of tips to better promote the content that you produce. If you’ve just started blogging to promote your small…
The last few months has seen a flurry of activity on the Business Awards scene – from Start-ups to Growth business, from Social entrepreneurs to Mumpreneurs there are so many opportunities to get your business noticed by entering a competition, being shortlisted, and potentially winning an award. The big questions is, when there’s already so…
As a small business you know that every communication counts. When speaking with customers, suppliers, investors, competitors, or peers, the way in which you present yourself and your business will have a lasting impact on whether or not they do business with you, or in the case of competitors treat you as a genuine threat…
I recently volunteered to draft a press release to promote an e-petition on behalf of micro-enterprises in the UK. I’m not a Marketing/PR expert though I have written a fair few press releases in my time, but faced with a blank screen I had a minor panic about whether I could do the initiative justice…
