Tag WinWeb

The Easiest Customer May Also Be The Best

I love reading Seth Godin’s Blog – you should click over to it, it’s worth it – he has a way to extrude the essence out of all kinds of stuff and topics.

But sometimes he gets it spectacularly wrong, at least in my opinion. In one of his posts he asserts that:

The easiest customers to get are almost never the best ones.

If you’re considering word of mouth, stability and lifetime value, it’s almost always true that the easier it is to get someone’s attention, the less it’s worth.

That is looking at customers from a sales man point of few, which is so last century. To me, there is no connection between ‘a customer’ and ‘getting someones attention’!

You should focus on customers that need what you have to offer, means you don’t have to sell to them.

In that scenario, the easiest customers may just be the ones who understand and need your offering and don’t need selling to.

Exciting New Partnership Options for Your Small Business

My company WinWeb has launched a brand new partner network that could help you to build an additional revenue stream for your small business.

If you would like to sell our products and services to your existing clients you could easily increase your business earnings by receiving ongoing commission on everything you manage to sell them for as long as they subscribe!

This is a great opportunity for all my business owning readers to supplement their income by reselling our products, particularly for those in the IT sector.

In addition, I am excited to announce that for the first time ever we have opened up the Business Cloud to partners who want to become part of the Development Programme. This will allow them to collaborate with us to produce new software and extensions tailored to their business or a particular market niche.

Find out more and apply to become a WinWeb Partner today.

LawCloud – Cloud Computing for Law Firms

Law professionals are very mobile and busy people, in and out of meetings, in-house or externally, with a constant need to stay in touch with all activities on client files.

To deal with these information needs cloud computing for law firms is an essential tool to stay informed and in control at all times.

Fragmented vs. Integrated Cloud Computing: Any solution should be integrated as to minimise IT problems, duplicating data, security risks and enhance ROI. Using one vendor for cloud accounting, another for Cloud CRM and jet another for Online Disk solutions is a big No-No!

Another big issue is compliance, for example, the ability to securely achieve email correspondence between clients and the firm.

However, cloud computing remains the most attractive IT infrastructure in terms of cost, increased productivity, billed hours and work-life balance. Being aware of some of the issues will make sure you harness all the benefits cloud computing has to offer in the lawcloud!

Read more about this topic …..

Salesforce Kindergarten vs. Oracle Kindergarten

Oracle vs Salesforce Tantrums

I remember picking up my son from kindergarten and witnessing some children throwing tantrums. It’s kindergarten, that’s what happens here you say? Problem is, it’s not only happening there.

The people who supply the software your IT department uses to run your business are sometimes behaving as if they are still in kindergarten too. Currently you can watch Oracle CEO Larry Ellison and salesforce.com CEO Marc Benioff having a tantrum.

This ego-trip, by these two CEOs, should make you sit up and think about who you should choose as a reliable software supplier for your business.

Or would you like to buy your business IT solution in kindergarten?

Much Needed Support For Ebay Retailers

WinWeb eBay Seller SolutionThe economy is struggling and with it many private households. More and more of us have to fend for ourselves and start a small business, either full time or on the side. While I think this is a good thing, people learning to become more self-reliant, it does not make it any easier.

Ebay is one of those organizations that can turn you into an “accidental entrepreneur”. One day you are selling your household surplus of gadgets and the next you are ordering supplies to sell some more. While all this can be very rewarding, you need to realize that now you are running a business.

You have to stay of the right side of the law, make sure you report your income and pay taxes on the profits. This is where eBay sellers often get into trouble. Ebay sellers are not dishonest, it is just that the transition, from selling your unwanted bits and pieces, to becoming a full online trading business can be difficult to spot. Especially if you never had a business before.

That is where WinWeb’s Ebay Solution comes in, you can import all your Ebay sales, record your outgoings & costs, upload all your PayPal payments (in and out) into a simple online cashbook application, to save you all the hassle. This will help you not only to stay on the right side of the law, but keep you on track for business success.

Add to this awebsite for Ebay retailers and you can drive even more traffic from the internet to your Ebay shop, over time this could turn into a full online shop, turning your Ebay shop into a concession branch shop.

If you’d like to learn more about running a business and find a mentor who will help you to get it right from the start – why not join the Institute for Enterprise and Entrepreneurs (IoEE) – send your first update and say something like this, “Hey everyone, I’m thinking about starting a business, anyone got some advice?” Then sit back and see what happens.

“The possibilities for the future are endless”, as they say!

Social Media – The Policy. The Rules.

This is a great video about social media “Do’s & Do Not’s” – take a look.

You can get social media training if you are unsure how to start your online marketing campaign.

Hat-tip to @adrianswinscoe

Wickes Tradebuilder – It’s got your name on it!

Tradesmen get a helping hand with a business information portal created in conjunction with Business Link. Wickes has chosen WinWeb as cloud computing affinity partner for it’s Tradebuilder platform, to support over one million tradesmen and women in the UK.

Recent statistics released by the Construction Index reveal that the first quarter of this year saw a 23 per cent increase in the number of construction companies going into administration in the UK compared to the last quarter of 2010. Whilst technically competent, many tradesmen lack a solid business background meaning that the failure rate of new businesses in the building sector is second only to restaurants.

Wickes Tradebuilder supported by WinWebTo help address this issue, Wickes has joined forces with government’s online resource for businesses, Business Link, to launch www.wickestradebuilder.co.uk. This first-of-its-kind business information website has been created especially for tradesmen in a move that sees expert industry-specific advice and guidance provided via a public/private link-up.

WinWeb, the leading online business software and services provider, supports Wickes Tradebuilder by providing real world online software and website tools.

New business owners in all sectors frequently lack relevant knowledge and expertise in areas such as finance, tax, and managing employees. This skills shortage is particularly acute in the building trade.

This is reflected in research released by Wickes that reveals 38 per cent of British tradesmen do not seek any business advice, with 35 per cent stating that it is difficult to find the business information they need**. Just 2 per cent of those questioned currently seek business advice from a business advisory service and only 1 per cent go to a professional trade body for guidance.

Wickes Trade Builder is a simple to access and navigate website developed to provide tailored business information for tradesmen. The site is the first online resource to provide the key information an independent tradesman needs to run a successful business, including template invoices, tips on getting and keeping customers, navigating the legalities surrounding the hiring of employees and apprentices, and tax assessment guidelines.

Must be good to be stupid to start a business.

“Are you stupid?” or “What are the chances of that happening?” – these are some of the common statements people make when confronted with business ideas of others.

Bill Gates, Steve Jobs, Henry Ford, Richard Branson and many thousands more, they all must be stupid to think that their dream for their entrepreneurial future could come true, right? I mean common sense tells you that it is stupid to think you could dominate a market with an iPad or iPhone, to change the way we all work with PCs and MACs, get millions (500 million to be more precise) to join a social network, right?

Well – I hope I can get that stupid with my business one day!

Small Business Cost Cutting:- Fire Non-Essential Staff

I think it is no great secret anymore that the world economy is going to take a “little” longer to recover, due in part to the incompetence of some of our beloved and distrusted politicians.

What are you doing to tighten your “business” belt? As I have discussed before, changing as much of your fixed cost (cost you have every month, no matter how well your business is doing) to variable cost (cost you only have when you are making money too) is essential – one way of doing that is to reduce you labour and staff costs.

Ask yourself is every member of your team fully utilized, what is your ROI on each of your staff and don’t forget to look at holiday costs, sick costs, infrastructure costs for the employee, health insurance and employer contributions.

Finding business partners, including freelancers and home businesses, to perform those jobs and task for you if and when you need them, should be part of your business model.

Having to fire staff is never a pleasant experience for all concerned, but having your business go under because you have not tightly controlled your overheads will be much more unpleasant, trust me!

Social Media Kills Your Business….

…. if you behave unprofessionally online – what a shocker!

Reading some twitter feeds you can’t help but wonder how long these people will be in business, calling customers, co-workers and anyone else all kind of very unpleasant names.

It may be worth thinking not only about how social media can help you grow your business, but at the same token how it can destroy it too, if you put your (un-) professionalism on public display.

If you are in business it is worth checking on the social media habits of your business partners – you may be (un-) pleasantly surprised!

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