Marketing for Small Business: Do Pro-Bono work.

How often do we sit in front of our TVs or computers and see people in need, or the environment in trouble, and many more distressing things. Every-time, I wish I could change it all, the truth is I can’t – but we all can help.

The type of help I’m referring to here will not make the headlines, will not get you noticed by everybody, but it will help. I’m talking about pro-bono work, or sponsoring an organisation with a service or product you offer. I believe it can be better resources or money spend, than doing google ads, it is a good bootstrapping technique – and a win-win situation for you and the sponsored organisation.

For example, the College StartUp blog has an article today about “5 ways to get “paid” for pro bono work“, they talk about the marketing benefits you may gain by doing good. Every small business or start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer- or Personal business, like professional, contractors, freelancer, self-employed, sole-trader and virtual assistants has something to give, which could make a difference.

You may not be able to change the world, but if we all did our bit, we could make a hell of a difference. ST.

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